Aug 29 2011

8 Things To Consider If You’ve Not Done SEO Recently

Category: organic seoTom Shivers

SEO is a long-term marketing strategy

Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist:

  • Engaging content to the searcher is the foundation so please don’t try to push a web page that’s all about “me and my super awesome company.” You’ve often got to create content that’s not about you if you want conversions.
  • That new content should have a few good quality links pointing at it from sites that are reputable and/or relevant to the topic to gain good search rank.

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Aug 24 2011

Essential Elements to Launching a Successful Startup Company

Category: businessGuest Author

During the dot-com era we saw startup companies emerge, expand rapidly, and deflate just as quickly. While startup companies continue to be major players in our economy, we have hopefully learned some important lessons from the mistakes of the past. Startup companies are still thought to be primarily rapid growth, technology focused enterprises that fill some sort of unique niche in the marketplace. These ventures are attractive to both investors and potential founders because one can establish and grow their business with limited amounts of capital, labor, and tangible assets. Reach too far, too quickly or neglect important business practices, however, and a startup can revert from a success to a failure practically overnight. It is through a marriage of innovative thinking, smart business sense, and an understanding of startup company law one can launch, nurture, and protect their entrepreneurial efforts.

We can all agree that every successful startup must begin with innovative thinking, but founders do not necessarily need to reinvent the wheel, either. Some of the most profitable startups are refinements and expansions of already existing goods or services. Facebook is a perfect example. It is built upon the very simple and traditional concept of a campus facebook or lookbook and has online predecessors such as Classmates, Friendster, and MySpace. Facebook is neither a carbon copy of these ideas nor completely independent of them, yet it is also its own distinct entity which has revolutionized the way we communicate with each other, do business, and learn about the world. The foundation of most successful startups is an original concept that drew inspiration from existing ideas and transformed them into something unique that people will respond to enthusiastically.

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Aug 22 2011

Local Marketing and Brand Management

Category: local search marketingTom Shivers

An interview with Jeff Beale of The Marketology Group

In the interview Jeff explains: Continue reading “Local Marketing and Brand Management”

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Aug 17 2011

20 Things You Can Do To Make Your Blog Stand Out

Category: conversion rate optimizationGuest Author

Update Your Blog’s Design

1.        Make Your Blog Sticky

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Aug 15 2011

Inside the Google Mindset

Category: organic seoTom Shivers

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”

Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.

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Aug 10 2011

How Do B2B Companies Use White Papers?

Category: generalGuest Author

White Papers are commonly used as marketing material by B2B companies. They are normally used earlier in the sales cycle to convince clients to use their services.

White papers are a cross between a magazine article and a brochure. The white paper normally starts off with a problem that is affecting the reader, after this the solution to the problem is provided. This is the magazine article section. At the end of the white paper the service provided by your company and product or service is written. This is the brochure section. The service provided by your company should provide the same solutions that were described earlier in the white paper.

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Aug 08 2011

Ecommerce SEO: Site Navigation and Link Bait

Category: link buildingTom Shivers

An interview with Jason Capshaw.

How did you get started in SEO for Ecommerce?

I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has been my favorite ever since.

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Aug 03 2011

Foreign Website Owners Face Extradition to U.S. on Piracy Charges

Category: internet marketingGuest Author

The U.S. Immigration and Customs Enforcement agency (ICE) is at the fore in combating intellectual property (IP) theft. However, government officials are now seeking the extradition of those owners of overseas websites it believes are breaking the U.S. copyright laws — even if they aren’t violating their own nation’s copyright laws.

The agency’s assistant deputy director, Erik Barnett, has stated that neither location nor a direct contact in the U.S. is needed. If the offending website’s address ends in .com or .net — domain names that are routed through a Virginia-based company — then those sites determined to be pirating U.S. media can be prosecuted for copyright violation in the U.S. (again, even if the site is not breaking laws in the nation where it is based).

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Aug 01 2011

What Changes to an E-commerce Store Result in Lost Business?

Category: conversion rate optimizationTom Shivers

Please take our opinion poll above if you haven’t done so already.

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