Why more traffic just isn’t good enough anymore
With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend on a user’s location, their search history and their behavior with the search results – sometimes you can see different search results for the same search terms, even on two different computers in the same location.
One question many businesses have when hunting for a search engine optimization (SEO) company is, “Will this company know us and our audience well enough to turn our web business into something profitable, worthy of our investment?” Unfortunately, it’s not easy to discern the answer before you are three months into an agreement.
Continue reading “Using SEO To Build Audience Engagement”
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A hot topic in online marketing today is behavioral targeting of online consumers. The purpose being to build a profile of what individuals are interested in based on the websites they visit and guess which types of ads would be the most relevant to them. While this method does provide a much more educated guess at which ads should be served and drive up CPM rates for publishers it is still at the core just a guess.
Google has found a way to take the guess work out with what is a glaringly obvious solution: Just have their users tell them directly the types of ads they want to see. On March 11th Google introduced a new feature called Google Ad Preferences. If you use the feature it will change the types of ads you see while surfing the internet.
Continue reading ““Interest-Based Advertising” – Google’s new Ad Preferences Feature”
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