 Search Engine Optimization (SEO) Process
The ideal time to have an SEO professional optimize your site for top search engine positions is when it is first being developed, because most websites end up with at least one barrier to overcome in order to achieve top rankings. The most common obstacles are low link popularity and a design that's not friendly to search engines.
This is vital because search engine-friendly Web design is the foundation for a successful SEO campaign. A site that has not been designed to be easily indexed by the search engine crawlers will require changes - sometimes significant changes - in order to become search engine-friendly. Some issues that can cause problems include dynamically generated pages (especially dynamic shopping cart programs), frames and using large amounts of Flash or JavaScript on a site.
Keyword marketing research and analysis is usually completed in about a week. Capture Commerce provides recommendations and a search term consultation to assist you in selecting the best keywords for your particular SEO campaign.
Sometimes new landing pages must be created which involves preparing content (SEO copywriting and graphic images) for those pages. Our search engine optimization technique is applied to the website and its pages. This process is usually completed in a few business days, depending on the size of the site.
Registering the site with appropriate online directories and establishing link exchange relationships with other quality and on-topic websites involves a couple months to complete. Other appropriate link popularity strategies that make up the link-building campaign include online publishing of press releases, articles, one-way text links, and/or developing a link worthy resource or tool.
Our search engine maintenance plan begins after the previous stages have been completed and includes keyword ranking reports, minor tweaking to maintain top rankings, ongoing link-building campaign maintenance, and keyword adjustments as needed.
Don't forget to test and measure everything about your SEO campaign by using
a reliable web statistics toolkit. Testing and measuring can help you gauge
success on multiple levels, not to mention return on investment.
Each of these stages is critical to the overall success of gaining top search engine positions and maintaining them. Typically, search engine optimization requires 3-to-6 months to see results and, therefore, is a long-term marketing strategy that gains momentum over time.
See SEO case studies to learn what we are capable of doing.
Next: Keyword Research
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