Eagle Vending - Metro Atlanta Internet Marketing
After years of success with Bellsouth Yellow Pages and YellowPages.com advertising, Eagle Vending started losing business to a competitor who used search engine marketing. The company’s goal was to generate qualified leads from the search engines. To achieve the goal of generating good leads, Eagle Vending needed to reach prospective organizations (businesses, schools, etc.) in the Atlanta area.

Capture Commerce put together both short-term and long-term plans to effectively realize these goals using paid search, SEO and conversion strategy.

According to the owner, Capture Commerce’s efforts have resulted in more leads and new stops on their Atlanta routes – more than filling the gap left when they discontinued Bellsouth Yellow Pages and YellowPages.com advertising.
View this metro Atlanta Internet marketing case study

Metro Wheels - Automotive Industry
Metro Wheels has a wheel/rim repair facility that processes hundreds of damaged wheels every day. They also sell new and used alloy wheels across the southeastern United States.
The Challenge: After 16 years in business, Metro Wheels wanted to use its website to generate leads. They came to us in 2005 for help with search engine optimization after becoming frustrated by higher and higher pay-per-click prices each month. The company’s goal was to gain top rankings in the natural search engine results for the keywords from their pay-per-click campaign, which were some of the most competitive search terms in the auto industry.
The Campaign: First, we targeted less competitive keywords to gain quick top rankings and increase traffic to the site. At the same time, we also targeted the very competitive keywords that everyone else in the automotive industry was after.
The Results: Terry, who manages e-mail requests from Metro Wheels’ website, said that in January ’06, they went from very little response to an average of 30 e-mails daily, which yield 10-12 wheel parts sales of $50 each, and they service 7-10 wheel repairs each week from out of state, averaging $120 each as a result of the e-mails. “The Internet has completely turned us around; we should have done this 3 years ago,” he concluded.
View automotive industry SEO case study and ranking results

International School of Skin & Nailcare - Professional Training Industry
This esthetician and nail technician school trains and graduates people every month from their accredited education programs. They came to us to target prospective students from not only the United States but around the world. I asked the school director how our search engine optimization service improved their site's lead generation efforts, he immediately responded "1000% increase!" He went on to say that every two or three months they are featured in magazines, newspapers or somewhere as a result of being at the top of all the search engines.
View professional training keyword stats

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