Aug 07 2008
How To Deal With Click Fraud
I’m a fan of Ralph Wilson. This is a very informative interview he conducted a few months ago with Jon Meyers.
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Apr 21 2008
The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic
So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.
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