Aug 10 2011

How Do B2B Companies Use White Papers?

Category: generalGuest Author

White Papers are commonly used as marketing material by B2B companies. They are normally used earlier in the sales cycle to convince clients to use their services.

White papers are a cross between a magazine article and a brochure. The white paper normally starts off with a problem that is affecting the reader, after this the solution to the problem is provided. This is the magazine article section. At the end of the white paper the service provided by your company and product or service is written. This is the brochure section. The service provided by your company should provide the same solutions that were described earlier in the white paper.

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