Mar 19 2013

Video: How To Fix 404 Errors (Page Not Found)

Category: organic seoTom Shivers

Identify broken links in your site: Continue reading “Video: How To Fix 404 Errors (Page Not Found)”

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Nov 06 2012

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

Category: generalGuest Author

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site traffic into revenue.

But while a surge in visitors is every web marketer’s dream, it can quickly turn into a nightmare if you aren’t prepared. Traffic spikes are like hosting a huge party: you have to make sure that you can accommodate everyone well before the event.

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Aug 06 2012

How User Experience Impacts Search Rank (SEO)

Category: organic seoTom Shivers

At the end of this post I’ll share a link to download the User Experience Checklist for SEO & Conversion to help you evaluate your website and landing pages.

Businesses can get into trouble when they do not balance user experience and SEO or SEO and conversion. Some businesses put too much weight on search rank for their keywords or too much emphasis on social media, overlooking on site SEO and user experience. You can’t do that today and expect good search rank from Google. Instead you must balance out the focus between user experience and SEO so that your target audience not only finds your site but it is useful and even excites them.

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Jul 09 2012

Mobile Sites Will Be Replaced By Responsive Web Design

Category: mobile marketingTom Shivers

In this post I intend to overwhelm you with the fact that responsive design will make mobile sites obsolete in the near future.

The biggest challenge for businesses targeting the mobile Internet has been setting up user friendly sites that target smart phones and tablets, somehow this often gets interpreted as separate URLs for mobile browsers. But, responsive web design is the remedy for the mobile Internet, there’s really no need for a business site to have separate URLs for mobile browsers. Continue reading “Mobile Sites Will Be Replaced By Responsive Web Design”

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Mar 19 2012

Web Design Trends of Late

Category: generalGuest Author

It has just been a couple months since the 2012 marker, and some patterns have made themselves very obvious with the way designers have planned their work. Indeed, many of them are just like the previous year, so it seems like 2011 and 2012 may not be too different. Of course, there are still some small changes to be seen.

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Sep 03 2009

Website Upgrade – Can That Affect My Search Engine Rankings?

Category: organic seoTom Shivers

In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web developer), but in reality it is the site owner’s fault.

How can this be? Let’s go back to the initial discussion with the web developer. While establishing requirements for the new design, I’m sure you and your team were excited about all the possibilities for “wowing” your online audience with cool new gadgets and visual enhancements, but did something like “maintaining or enhancing our good search rankings” ever get into the mix of requirements? If so, then your web developer is responsible for your troubled search rank.

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