Aug 19 2013

11 Premium WordPress Themes

Category: businessGuest Author

Business owners and bloggers looking for a professional, neat, and easy to navigate design find that some of the best designs across the web use premium WordPress themes. No matter what your purpose, you’ll find designs that not only pique interest, but perfectly fit innovative blogging and design goals.

genesis

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Apr 02 2013

8 Ways To Mobile Click-to-Call Leads

Category: mobile marketingTom Shivers

The folks over at ifbyphone provided a great whitepaper on mobile marketing strategies and lead tracking. I’m going to break down the high points for you in this post from just one section of the whitepaper so you can get right to the good stuff.

Here’s what’s driving leads from smartphone users today…

Mobile PPC ads with mobile click-to-call

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Mar 19 2013

Video: How To Fix 404 Errors (Page Not Found)

Category: organic seoTom Shivers

Identify broken links in your site: Continue reading “Video: How To Fix 404 Errors (Page Not Found)”

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Feb 19 2013

Design A ‘Start Here’ Page That Delivers Great Results

Category: businessGuest Author

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going on. They want to know what your website is about and how it’s going to help them. After that they will probably spend some time looking through all the articles and if they don’t find what they are looking for it’s very unlikely they will come back. How easy is it to find the best articles on your site?

Unless You've Got A Better Idea

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Jan 29 2013

Two Audiences: Add A New Section vs. Create A New Site

Category: businessTom Shivers

This is a classic issue that comes up for most businesses and if handled correctly, it can provide a nice boost to the entire site’s search rank and conversion rate.

I work with businesses who are expanding by providing complementary products and services to their core service. In most cases the entire site is written for their core service and targeted at their core audience with only a few pages devoted to complementary products and services. And, they usually haven’t done much to get their core service pages ranking well in Google.

Often, when I discuss the project with the company’s team, they seem pulled in two different directions – some want to focus on the new side of the business and others want to focus on both the core and the new.

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Dec 04 2012

Video and Responsive Web Design Tips

Category: mobile marketingGuest Author

Responsive web design is about creating web content that changes to suit the device on which it is being viewed. Instead of having to create multiple websites that are tailored to different devices such as tablets, smartphones and desktop PCs, responsive websites will adapt to the size constraints of the device automatically.

This is a great way to optimise the viewing experiences of visitors using many different devices to surf the web. Because of the increasing popularity of hand-held and mobile devices in recent years, responsive web design is becoming more and more prominent. Being able to create websites that will look great on desktop and mobile devices alike is an excellent way to give users a great online experience. Here is a guide to responsive websites, and how to incorporate video content within them.

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Nov 06 2012

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

Category: generalGuest Author

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site traffic into revenue.

But while a surge in visitors is every web marketer’s dream, it can quickly turn into a nightmare if you aren’t prepared. Traffic spikes are like hosting a huge party: you have to make sure that you can accommodate everyone well before the event.

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Jul 09 2012

Mobile Sites Will Be Replaced By Responsive Web Design

Category: mobile marketingTom Shivers

In this post I intend to overwhelm you with the fact that responsive design will make mobile sites obsolete in the near future.

The biggest challenge for businesses targeting the mobile Internet has been setting up user friendly sites that target smart phones and tablets, somehow this often gets interpreted as separate URLs for mobile browsers. But, responsive web design is the remedy for the mobile Internet, there’s really no need for a business site to have separate URLs for mobile browsers. Continue reading “Mobile Sites Will Be Replaced By Responsive Web Design”

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Jul 02 2012

Responsive Web Design: A Fundamental Shift In Design

Category: mobile marketingTom Shivers

An interview with Matt Haff of MattHaff.com

What is responsive web design?

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May 21 2012

The User-Experience and Business Today

Category: conversion rate optimizationTom Shivers

It has been proven that usability on the web can actually increase traffic to your site, improve your presence as a company, and even drive sales. There are countless studies involving behavioral psychology and eye-tracking studies that show this.

But surprisingly, despite the mounting evidence supporting the benefits of usability, businesses have been very hesitant to focus on the user-experience.

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Mar 19 2012

Web Design Trends of Late

Category: generalGuest Author

It has just been a couple months since the 2012 marker, and some patterns have made themselves very obvious with the way designers have planned their work. Indeed, many of them are just like the previous year, so it seems like 2011 and 2012 may not be too different. Of course, there are still some small changes to be seen.

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Sep 28 2011

Flash vs HTML5: The Race Is On

Category: internet marketingGuest Author

Website design is becoming more and more important in the internet boom which has become a money making phenomenon. A well developed website that encourages user activity to promote products or services is what people are looking for, and what they need in order to make an informed decision. When you are designing a website for your business you have two routes. Use template theme designs like WordPress, or have a custom built website. WordPress is a great way to conjure up a website quick, and start competing in your niche as soon as possible. However, a custom website that requires amazing interactions and specific preferences is going to require a little more. Maybe you have a website design in mind and just need to outsource the coding. If this is the case, you more than likely have been hearing a lot about HTML 5 and Flash going head to head.
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Sep 14 2011

6 Essentials for Web Designers

Category: businessTom Shivers

If you’re looking to break into the field of web design, there are a few essentials that will vastly increase your productivity and earning potential.

Monitors

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Aug 17 2011

20 Things You Can Do To Make Your Blog Stand Out

Category: conversion rate optimizationGuest Author

Update Your Blog’s Design

1.        Make Your Blog Sticky

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Jun 27 2011

5 Advantages of Content Management Web Design

Category: internet marketingGuest Author

If you run any sort of business whatsoever, whether you’re a work at home parent or a multi-million dollar company, you need a great website. Some still think that fully interactive, frequently updated websites are expensive, time consuming and difficult to maintain. Content Management Systems (CMS) offer a simple way to publish content on the web in an attractive, cutting-edge format.

CMS websites give you the control.
As a website owner, a CMS website gives you control over the content. No more waiting for your web designer to fit updates into their schedule. No more paying for every little change. You can update your website any time you like with very little training.

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Jul 10 2008

13 Foolish Assumptions About Internet Marketing

Category: general,internet marketingTom Shivers

Interesting, quirky, who told you that and sometimes funny comments we’ve heard…

“All I need is more clicks to get more biz”

“We expect SEO to get us top rankings for our full range of over 200 products”

“Our CEO (or HiPPO, highest paid person’s opinion) makes the final decision about which design is best for our online audience”

“My web designer can handle SEO”

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