Jan 23 2012

5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget

Category: social mediaTom Shivers


Here’s another one for your book of best social media campaigns. Ikea recently hosted an in-store sleepover in their Essex store for 100 lucky social media contest winners. (See video above.)

The campaign is clever and sure to earn the furniture company a collection of media mentions, but what’s especially compelling is the fact that Ikea didn’t need to hire a team of developers for some fancy Facebook app. This is a social media campaign executed through pure cleverness. Here’s how you can do the same for your company: Continue reading “5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget”

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Nov 16 2011

Why That Great Post Didn’t Go Viral

Category: internet marketingTom Shivers

I believe many bloggers want to take every post they make viral. Is this a realistic goal to achieve? It probably isn’t, but you shouldn’t aim to take every one of your posts viral in the first place either.

The number of posts that actually go viral is pretty low. However, if you know how viral marketing works, you may be able to take a couple of your posts viral. Here are some reasons why your viral marketing campaign may not be working and what you need to do differently.

Continue reading “Why That Great Post Didn’t Go Viral”

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