Mar 14 2016

Google Mobile SERPs Study: Big Opportunity For Paid Search

Category: mobile marketingTom Shivers

The folks over at Mediative have done another great study on Google SERPs, this time on mobile, where they laser focused on how mobile users interact with Google search results pages (SERPs) to spot real opportunities for SEO, PPC and branding. What they found is interesting to an online marketer like myself.

Here’s Mediative’s desktop heat maps study done in 2014 and still relevant today.

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Feb 15 2016

What Businesses Need To Know About Google Search Quality

Category: organic seoTom Shivers
Google bot

credit: scriptcase.com.br

Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. Continue reading “What Businesses Need To Know About Google Search Quality”

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Sep 14 2015

How To Get More Google Love With Searcher Intent

Category: organic seoTom Shivers

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?

In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:

  • Sell products (ecommerce stores)
  • Generate quality leads
  • Grow email lists
  • Build brand name awareness

Continue reading “How To Get More Google Love With Searcher Intent”

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Jan 05 2015

SEO Checklist For Beginners

Category: organic seoTom Shivers

I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO).

Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search listing on the first page that does not get clicked much? It happens regularly. Do you think Google is concerned about click through rates for the top ten results for keywords? I do.

Google pays attention to how users interact with their search results like which links get the lowest bounce rates after a user clicks. The bounce rate is the rate at which a search listing is clicked and then the user returns to the search results to click on a different listing (obviously the searcher didn’t find what they were looking for with that initial clicked listing for the keyword). And if Google determines that the listing is not good for the users of that keyword, well you know what happens.

Continue reading “SEO Checklist For Beginners”

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Sep 29 2014

Search Behavior Signals That Impact SEO & Conversion

Category: organic seoTom Shivers

You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem?

Search engines and Google in particular are not as dependent on technical signals as they once were.

More business websites than ever have been optimized to some degree for search rankings, so how does G decide which ones to rank on the first page?

Continue reading “Search Behavior Signals That Impact SEO & Conversion”

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Aug 25 2014

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Category: conversion rate optimizationGuest Author

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn.

While working hard towards improving conversion rates of existing websites and landing pages is one thing, it’s a lot better to get things right the first time. Build it right and the results will follow.

This is especially true in the case of a landing page – a single page that carries the responsibility of converting all your advertising dollars into actual revenue – the last runner in the marketing relay race.

Continue reading “6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page”

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Jun 16 2014

4 Flaws Of Business People Who Hate Marketing

Category: contentTom Shivers

In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is uncomfortable with marketing (bowiuwm), but that acronym doesn’t roll off the tongue like Bowhm does (pronounced boyeem).

If you are cold, calculated and don’t have an empathetic bone in your body, you might be a Bowhm…

Continue reading “4 Flaws Of Business People Who Hate Marketing”

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May 12 2014

4 Ways To Optimize Content For Conversion

Category: organic seoTom Shivers

Last year a colleague of mine and I put on a SEO Bootcamp where we covered many different topics from beginner level to pro. One of my topics was optimizing content for conversions. Here’s a video snippet of that piece (the audio isn’t great but adequate):

Content that gets a decision: Continue reading “4 Ways To Optimize Content For Conversion”

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Feb 17 2014

Four Secrets To Online Credibility

Category: businessTom Shivers
credit

face of a doubter credit

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The problem is that some businesses do not pursue such high qualities or standards and therefore may not enjoy the same rewards. This post is for those who want to pursue genuine online credibility. Continue reading “Four Secrets To Online Credibility”

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Jun 10 2013

6 Reasons Why Online Reputation Matters

Category: businessGuest Author

It is common for consumers to want to do business with a company human-ratersthey can trust. Can they trust your business? Believe it or not, many businesses do not think having an online reputation is very important. This is a mistake because business can quickly be lost, the minute a few negative reviews get posted online. Small businesses must protect their online reputation now more than ever with popularity growing among sites like Facebook, Twitter, and Yelp.

Know Customer Behavior

Continue reading “6 Reasons Why Online Reputation Matters”

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Mar 19 2013

Video: How To Fix 404 Errors (Page Not Found)

Category: organic seoTom Shivers

Identify broken links in your site: Continue reading “Video: How To Fix 404 Errors (Page Not Found)”

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Feb 19 2013

Design A ‘Start Here’ Page That Delivers Great Results

Category: businessGuest Author

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going on. They want to know what your website is about and how it’s going to help them. After that they will probably spend some time looking through all the articles and if they don’t find what they are looking for it’s very unlikely they will come back. How easy is it to find the best articles on your site?

Unless You've Got A Better Idea

Continue reading “Design A ‘Start Here’ Page That Delivers Great Results”

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Jan 29 2013

Two Audiences: Add A New Section vs. Create A New Site

Category: businessTom Shivers

This is a classic issue that comes up for most businesses and if handled correctly, it can provide a nice boost to the entire site’s search rank and conversion rate.

I work with businesses who are expanding by providing complementary products and services to their core service. In most cases the entire site is written for their core service and targeted at their core audience with only a few pages devoted to complementary products and services. And, they usually haven’t done much to get their core service pages ranking well in Google.

Often, when I discuss the project with the company’s team, they seem pulled in two different directions – some want to focus on the new side of the business and others want to focus on both the core and the new.

Continue reading “Two Audiences: Add A New Section vs. Create A New Site”

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Jan 15 2013

Action Words and Identifiers Reduce Bounce Rates From Search Results

Category: conversion rate optimizationTom Shivers

An interview with Lee Roberts of Ascender Cartbuynowcashbox

Some good points from the interview…

Continue reading “Action Words and Identifiers Reduce Bounce Rates From Search Results”

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Dec 04 2012

Video and Responsive Web Design Tips

Category: mobile marketingGuest Author

Responsive web design is about creating web content that changes to suit the device on which it is being viewed. Instead of having to create multiple websites that are tailored to different devices such as tablets, smartphones and desktop PCs, responsive websites will adapt to the size constraints of the device automatically.

This is a great way to optimise the viewing experiences of visitors using many different devices to surf the web. Because of the increasing popularity of hand-held and mobile devices in recent years, responsive web design is becoming more and more prominent. Being able to create websites that will look great on desktop and mobile devices alike is an excellent way to give users a great online experience. Here is a guide to responsive websites, and how to incorporate video content within them.

Continue reading “Video and Responsive Web Design Tips”

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Nov 06 2012

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

Category: generalGuest Author

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site traffic into revenue.

But while a surge in visitors is every web marketer’s dream, it can quickly turn into a nightmare if you aren’t prepared. Traffic spikes are like hosting a huge party: you have to make sure that you can accommodate everyone well before the event.

Continue reading “Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike”

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Aug 06 2012

How User Experience Impacts Search Rank (SEO)

Category: organic seoTom Shivers

At the end of this post I’ll share a link to download the User Experience Checklist for SEO & Conversion to help you evaluate your website and landing pages.

Businesses can get into trouble when they do not balance user experience and SEO or SEO and conversion. Some businesses put too much weight on search rank for their keywords or too much emphasis on social media, overlooking on site SEO and user experience. You can’t do that today and expect good search rank from Google. Instead you must balance out the focus between user experience and SEO so that your target audience not only finds your site but it is useful and even excites them.

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May 21 2012

The User-Experience and Business Today

Category: conversion rate optimizationTom Shivers

It has been proven that usability on the web can actually increase traffic to your site, improve your presence as a company, and even drive sales. There are countless studies involving behavioral psychology and eye-tracking studies that show this.

But surprisingly, despite the mounting evidence supporting the benefits of usability, businesses have been very hesitant to focus on the user-experience.

Continue reading “The User-Experience and Business Today”

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May 07 2012

What The Heck Is Penguin?

Category: organic seoTom Shivers

Google launched the latest algo change named Penguin on April 24th and gave plenty of warning about it. At the South by Southwest (SBSX) conference in March, Matt Cutts mentioned an algo update they were working on to better deal with sites that have been “over optimized.”

Most people complain about Google’s algo updates, but consider that the same percentage of sites that moved down also moved up; can I hear somebody say – “ain’t that sweet!”

Continue reading “What The Heck Is Penguin?”

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