In a recent study of mainstream social media, Twitter had the fastest growth rate of any social networking site, placing ahead of 58 other popular sites like Facebook, LinkedIn and Pinterest. With everyone from Barack Obama to your creepy old neighbor having a Twitter account, the little blue bird has become a mainstay of everyday life.
However, as people tweet about the most mundane things like what they ate for breakfast, it’s getting harder and harder to be heard over the deafening din of useless information. Just how do you stay above the pack? How do you attract more followers, and more importantly, keep them? Continue reading “How To Tweet Like a Boss”
You’ve seen a flash mob, where groups of people spontaneously break out in song and/or dance. You may have even heard about flash robs, cat mobs and other types of mobs around the country. By now, hopefully you have also heard of a cash mob – the grassroots, community-led movement targeting locally-owned businesses and want to learn how to plan a cash mob.
Planning a cash mob in your area is a fun and simple way to stimulate the local economy, raise awareness about locally–owned businesses and inspire others. While it may seem like a big time commitment, following these easy steps on how to plan a cash mob ensures that your first event is a success in your community.
Continue reading “7 Steps to Plan a Cash Mob [Infographic]”
It goes without saying that a viable social media strategy is a quintessential element of any marketing strategy these days. There is a reason major Fortune 500 companies are now placing their Twitter and Facebook pages at the end of their television and print advertisements as opposed to a link to a static webpage.
The ability to directly communicate with customers and clients, both prospective and current is a magnificent tool that has revolutionized relationships between businesses and individuals. So it makes sense for these massive firms to become more personal on the web, as people have been itching for these types of channels to communicate with companies.
Continue reading “Social Media Flowchart [Infographic]”
Few organizations have the resources for a full-time dedicated employee to handle emerging trends like social media. For most, it falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch.
Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
Continue reading “Social Media Crunch Time”
The infographic covers:
- A users timeline
- Social media visitor growth
- Companies using social media
- The World
Continue reading “The Growth of Social Media [infographic]”
An interview with Stacy Williams of Prominent Placement.
At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.
Continue reading “How Social Media Impacts Search Rank”
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Capture Commerce recently had the pleasure of speaking with Enzo Cesario, resident online brand expert and Chief Creative Officer at So Cal’s Brandsplat. Enzo had some interesting thoughts concerning brand marketing in the digital age, and he pulled no punches when addressing Twitter as a marketing component. As it turns out, Twitter is a lousy sales tool. Here are a few ways you can maximize your online branding strategy without Tweeting until your fingers fall off…
Remember that Twitter alone won’t sell: As Enzo puts it, “From snake oil salesmen of the wild west, and even as far back as the Senate of ancient Rome, people have always pitched their wares in a public space.” This means that Twitter is in no way a sensational information dispenser, just a new medium. It’s hard not to feel like you’re doing some good by constantly talking about your brand on Twitter, but remember that essentially yelling about your product won’t get it done. Enzo hates when clients ask him “how to get more followers on Twitter,” as getting followers is such a small part of a bigger issue. The real money comes in engaging customers, not just beating them over the head with the same message.
Continue reading “Twitter is a Lousy Sales Tool”
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Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site.
TweetBeep.com – Manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what to watch for. This is great for a business that is concerned about branding, online identity and quickly responding to customers.
Twollo.com allows you to find and follow Twitterers with similar interests to you automatically. When you create an account there, you will see an empty box with “Twitterers talking about:” above it. I’m interested in Twitterers talking about Google, so I submit that interest and Twollo then finds people interested in Google and follows them for me through my Twitter account. Many of these people see we have similar interests and follow me as well.
Continue reading “Using Twitter For Business and Link Building”
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What if finding out what your customers are saying about your service or product was as easy as typing in your company name or product into a search bar? Once searched, you met with real customers talking in real time about your company and products. With Twitter this is possible. Using the search tool for Twitter, you can search all the Tweets made by every user in the Twitter network in real time. This can be a very powerful tool for your company to leverage in managing your brand online. Imagine that your company rolls out a new product and you want to see how it is being received by the public. Simply search Twitter for the name of the product and see if people are talking about it. If people are talking on Twitter about it you will see in real time what they are saying. If your customers are having any problems with the product you will know right away and can send them a message as to how best solve their problem. You Continue reading “Use Twitter for Brand Management and Market Research”
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In our first post about Twitter we looked at how Whole Foods is using Twitter to run promotions. Now we will look at some companies that are using Twitter as another means of customer service. The interesting part is people are finding that often Twitter is the best way to communicate with large companies whose customer service tends to lack at times. Comcast for instance has found Twitter to be a great way to better address their customers concerns and issues. The most famous situation involving customer service and Twitter involves Comcast and TechCrunch blogger Michael Arrington. Frustrated that his service had been out for hours Arrington eventually lost his cool and began angrily Twittering his frustrations. Within 20 minutes of his Twitter activity he was contacted by a Comcast executive and his problem was resolved. It is true that Arrington is an influential person and this could have helped his cause but everyday Comcast is helping plenty of lesser known customers as well. According to Comcast they receive millions of calls a day from customers looking for help. Conversely, the Comcast team of around 10 that manages Twitter and other social networks helps just about 100 customers a day. The Comcast representatives managing the Comcast Twitter account are consequently better able to address the problem as well as give a quick solution.
Many other large companies have also begun to use Twitter as a means of addressing customer service. Southwest Air, Home Depot, and Dell are just a few. Are your customers on Twitter? If you operate on the West Coast the chances are yes. If not, to find out simply use the Twitter search tool and type in your company’s name and products. Maybe even some potential customers are out there. Try searching for some of the services you provide. If you find some people out in the Twitter universe talking about your company or services, join the conversation and just watch how much they appreciate the personal contact.
Continue reading “Use Twitter for Customer Service”
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The “micro-blogging” service Twitter has been becoming more and more mainstream since the company’s inception in 2006. Twitter users are now well into the millions and growth shows no sign of slowing down. Twitter is still much more popular on the West Coast but users are spreading rapidly throughout the world. Companies are finding many creative ways to use Twitter to benefit their business. Twitter is proving to be a valuable medium for companies to run promotions, get product feedback, research competitors, manage their brand and even perform personal customer service. In this three post series we will look a little deeper into how exactly your company can leverage Twitter.
> for readers interested in running their own Twitter promotional campaign here are some helpful links: Continue reading “Use Twitter to Connect with Customers”