Jun 25 2012

StumbleUpon’s Steady Climb to Prominence

Category: social mediaGuest Author

Even though StumbleUpon has been around since 2001, it has only recently started to gain in mass popularity. And despite the fact that it lags behind social media giants such as Facebook and Twitter in membership, with Facebook clocking in at over 900-million users and Twitter topping 140 million, StumbleUpon’s relatively small 25-million users are currently contributing more than 50 percent of all referral traffic from the web’s leading social media sites (http://mashable.com/2011/08/19/stumbleupon-social-traffic/).

What does this mean for your company’s marketing efforts? It means it’s time to stumble on StumbleUpon and stumble hard.

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Dec 21 2011

David Leonhardt’s Social Media Networking Secrets

Category: social mediaTom Shivers

An interview with David Leonhardt of The Happy Guy Marketing

Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites?

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Oct 24 2011

Generate Business Leads By Producing Useful Content

Category: businessTom Shivers

Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog.

But, here’s the fact: a blog that publishes useful content regularly draws more and more attention even to the point that it generates business development leads, including b2b lead generation.

Last year HubSpot published “101 Marketing Charts and Graphs” from a survey of numerous businesses and in it was a chart entitled “Leads by Indexed Web Pages” which clearly demonstrated the ratio of search engine indexed web pages to leads generated. It climbed from 60 pages indexed to 120 pages to 200 and so on. The most dramatic increase in lead generation came when a site moved from 200 or so pages indexed to over 311 pages indexed. The number of leads jumped by well over 200%! So adding quality content to your site or blog can produce real business development leads if your target audience uses the Internet to find solutions to problems related to your business.

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Sep 19 2011

Will Digg Ever be Shovel-ready?

Category: social mediaTom Shivers

An interview with Emory Rowland

Emory, it’s great to have another interview! The last one was on cost per action marketing and it was popular, but today you have something else on your mind, specifically digg. When did you get started with digg and what kind of success did you have with it?

I started using digg on 4/22/06 and had zero success. I loved the idea of reading news stories that had been voted into popularity rather than picked by editors. But, I admit in the forefront of my mind was the possibility of nudging some of my underappreciated content toward the top of the digg front page. So, like any noob would, I submitted my own posts to digg, sat back, and watched them fall flat, rarely if ever getting out of the single digit range.

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Sep 12 2011

The Growth of Social Media [infographic]

Category: social mediaTom Shivers

The infographic covers:

  • A users timeline
  • Social media visitor growth
  • facebook
  • twitter
  • LinkedIn
  • Flickr
  • Wikipedia
  • Companies using social media
  • The World

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Jul 13 2011

How to Use BlogEngage – Social Networking for Bloggers

Category: social mediaTom Shivers

Interview with Brian Belfitt, founder of BlogEngage – a social voting, digg type site…

In the interview Brian reveals a few secrets of BlogEngage and some social voting tips:

  • The type of bloggers and people who participate most in this growing community
  • Topics that are covered most as well as niche topics
  • How a new member can get off to a good start and benefit from the community
  • How to get in with BlogEngage power users
  • How the RSS feed service works
  • How the blogger contest sponsorship works
  • And interesting stuff you probably didn’t know about BlogEngage

Add your comments below

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Jun 20 2011

Can Digg Put the Pin Back in the Grenade?

Category: social mediaTom Shivers

An interview with David Leonhardt

So, how did Digg rise to wild popularity, fall to mediocrity and give birth to numerous social voting sites?

Digg really was “The Great White Hope”, so to speak, but they blew it with Version 4. They made a classic mistake that so many companies make. When they tried to reinvent themselves, they did not play to their strengths. Coca Cola made that same mistake with New Coke.

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