Aug 17 2015

15 Legit Ways of Building an Email List That Delivers

Category: contentGuest Author

Data shows that over three quarters of consumers chose email as their preferred mode of communication with brands they patronize. 81% of US shoppers are likely to buy more – both online and offline – as a direct consequence of emails based on their past buying behavior. In fact, 28% of shoppers who receive promotional emails weekly actually would like to receive such emails more often! Clearly, this is one high ROI marketing tool.

But before you head over to your email database and start firing out round after round of promotional emails, wait a minute.

Continue reading “15 Legit Ways of Building an Email List That Delivers”

Tags: , , ,


Apr 16 2013

Practical Tips To Harness A Growing Facebook Page Following

Category: social mediaTom Shivers

An interview with Meghan Nichols of The Jolly Christmas Shop

facebook_letTell us a little about your target audience and why you use facebook to engage them.

Our target audience are women between the ages of 35-55 who love decorating for Christmas. We engage them by getting them excited about our products by showing pictures, playing contests, free item giveaways and even asking for feedback.

Continue reading “Practical Tips To Harness A Growing Facebook Page Following”

Tags: , , , ,


Jan 23 2012

5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget

Category: social mediaTom Shivers


Here’s another one for your book of best social media campaigns. Ikea recently hosted an in-store sleepover in their Essex store for 100 lucky social media contest winners. (See video above.)

The campaign is clever and sure to earn the furniture company a collection of media mentions, but what’s especially compelling is the fact that Ikea didn’t need to hire a team of developers for some fancy Facebook app. This is a social media campaign executed through pure cleverness. Here’s how you can do the same for your company: Continue reading “5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget”

Tags: , , ,