Jan 23 2012

5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget

Category: social mediaTom Shivers


Here’s another one for your book of best social media campaigns. Ikea recently hosted an in-store sleepover in their Essex store for 100 lucky social media contest winners. (See video above.)

The campaign is clever and sure to earn the furniture company a collection of media mentions, but what’s especially compelling is the fact that Ikea didn’t need to hire a team of developers for some fancy Facebook app. This is a social media campaign executed through pure cleverness. Here’s how you can do the same for your company: Continue reading “5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget”

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