Oct 22 2012

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Category: conversion rate optimizationGuest Author

Cart abandonment emails are emails sent to customers who begin but do not complete checkout.

Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment email can convert sales that would otherwise be lost at a rate of between 10-30%.

A survey conducted in 2011 found that only 30% of retailers have actually implemented cart abandonment emails – particularly low when you consider that 85% of all carts are abandoned and that, once configured, cart abandonment emails are completely automated. Continue reading “3 Steps To Setup Shopping Cart Abandonment Emails Properly”

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Sep 26 2011

Online Conversion With Matt Williams

Category: conversion rate optimizationTom Shivers

An interview with Matt Williams of No Possum Consulting

  • What challenges do businesses face today with online conversion?
  • You’re really competing with yourself, not your competitors
  • Classic book on entering the shopping cart: “Don’t Make Me Think”
  • Shopping cart abandonment
  • ROI for online conversion is usually high and on going
  • Increase your traffic, optimize your conversion process, up selling and cross selling opportunities
  • Where do you invest your $1000?
  • Forecasting is key

Continue reading “Online Conversion With Matt Williams”

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