Exploit Online Demand » seo

Does SEO Trump Conversion?

Tom Shivers — Wed, 25 Jan 2012 15:00:19 +0000

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times… Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think [...]

From Exploit Online Demand, a publication of Capture Commerce.

An Ecommerce Shopping Cart Focused On SEO

Tom Shivers — Wed, 28 Dec 2011 15:00:28 +0000

An interview with Lee Roberts of AscenderCart Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the features of their software: Keyword Mapping™ – capability to assign keywords to [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Increase Social Sharing for SEO

admin — Wed, 07 Dec 2011 15:00:58 +0000

Social SEO is a hot topic right now. It refers to the social factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google’s Quality Raters Are Looking At Your Site

Tom Shivers — Tue, 22 Nov 2011 00:00:29 +0000

People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters. A few years ago, conversion optimizers wondered whether their work to improve a landing page’s conversion rate also influenced search rank. Well, today it most likely does because of human raters. Human raters play a [...]

From Exploit Online Demand, a publication of Capture Commerce.

6 Blogging Steps to Success

admin — Wed, 05 Oct 2011 14:00:16 +0000

Do you want your blog to succeed? Well, you can’t just expect it to do so without putting in any hard work or effort, can you? So, here are the 6 steps of blogging that you need to follow in order for your blog to succeed. Step One: Establish a good voice. The best blogs [...]

From Exploit Online Demand, a publication of Capture Commerce.

Search Rank Factors: Page Level Keyword Features

admin — Mon, 03 Oct 2011 13:59:02 +0000

SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year. The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale [...]

From Exploit Online Demand, a publication of Capture Commerce.

Will Digg Ever be Shovel-ready?

Tom Shivers — Mon, 19 Sep 2011 14:00:32 +0000

An interview with Emory Rowland Emory, it’s great to have another interview! The last one was on cost per action marketing and it was popular, but today you have something else on your mind, specifically digg. When did you get started with digg and what kind of success did you have with it? I started [...]

From Exploit Online Demand, a publication of Capture Commerce.

8 Things To Consider If You’ve Not Done SEO Recently

Tom Shivers — Mon, 29 Aug 2011 14:00:24 +0000

SEO is a long-term marketing strategy Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist: Engaging content [...]

From Exploit Online Demand, a publication of Capture Commerce.

Inside the Google Mindset

Tom Shivers — Mon, 15 Aug 2011 14:00:37 +0000

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover [...]

From Exploit Online Demand, a publication of Capture Commerce.

Ecommerce SEO: Site Navigation and Link Bait

Tom Shivers — Mon, 08 Aug 2011 14:00:22 +0000

An interview with Jason Capshaw. How did you get started in SEO for Ecommerce? I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has [...]

From Exploit Online Demand, a publication of Capture Commerce.

How Social Media Impacts Search Rank

Tom Shivers — Mon, 18 Jul 2011 15:36:25 +0000

An interview with Stacy Williams of Prominent Placement. At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search. In the interview Stacy explains: How social media has changed the search landscape Google Plus and what marketers think [...]

From Exploit Online Demand, a publication of Capture Commerce.

Can Digg Put the Pin Back in the Grenade?

Tom Shivers — Mon, 20 Jun 2011 14:51:14 +0000

An interview with David Leonhardt So, how did Digg rise to wild popularity, fall to mediocrity and give birth to numerous social voting sites? Digg really was “The Great White Hope”, so to speak, but they blew it with Version 4. They made a classic mistake that so many companies make. When they tried to [...]

From Exploit Online Demand, a publication of Capture Commerce.

How Searchers Interact with a SERP: Google’s Eye-Tracking Study

Jon Davis — Tue, 24 Feb 2009 14:34:03 +0000

Google’s User Experience Research team released an eye-tracking study to determine whether incorporating aspects of Universal Search like images and video into the search engine results page (SERP) affects the way users scan the page. Google concluded that when thumbnail images are in the results it seemed to “make results with thumbnails easy to notice [...]

From Exploit Online Demand, a publication of Capture Commerce.

The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic

Tom Shivers — Mon, 21 Apr 2008 15:36:45 +0000

When you understand what your web visitors are looking for, what motivates them and makes them tick, you then have the power to keep them engaged…

From Exploit Online Demand, a publication of Capture Commerce.