Feb 24 2009
Google’s User Experience Research team released an eye-tracking study to determine whether incorporating aspects of Universal Search like images and video into the search engine results page (SERP) affects the way users scan the page.
Continue reading “How Searchers Interact with a SERP: Google’s Eye-Tracking Study”
Apr 21 2008
So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.
Continue reading “The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic”
Improve your search engine rank with powerful link building tactics and strategies
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