Oct 10 2011

Top SEO Skills for 2011

Category: organic seoTom Shivers

This article is intended for SEOs who want to stay fresh, but others may find it useful as well:

  • Companies hiring for a web project
  • SEOs on the job hunt
  • Businesses who want to do better with SEO

Continue reading “Top SEO Skills for 2011″

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Aug 29 2011

8 Things To Consider If You’ve Not Done SEO Recently

Category: organic seoTom Shivers

SEO is a long-term marketing strategy

Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist:

  • Engaging content to the searcher is the foundation so please don’t try to push a web page that’s all about “me and my super awesome company.” You’ve often got to create content that’s not about you if you want conversions.
  • That new content should have a few good quality links pointing at it from sites that are reputable and/or relevant to the topic to gain good search rank.

Continue reading “8 Things To Consider If You’ve Not Done SEO Recently”

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Oct 21 2008

What’s Stopping You From Going Forward With SEO?

Category: organic seoTom Shivers

Lee Oden, an internet marketing expert, wrote an interesting post recently: SEO Tops Recession Internet Marketing Tactics. In it, Lee reveals the results of a poll asking marketers what 3 internet marketing tactics they will emphasize most in the next 6 months. SEO topped the list of more than 41 tactics. Lee concludes: “With SEO, it isn’t a matter of ‘Should we?’ it’s a matter of ‘What’s stopping you?’”

That’s where this poll begins. Continue reading “What’s Stopping You From Going Forward With SEO?”

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