Oct 10 2011

Top SEO Skills for 2011

Category: organic seoTom Shivers

This article is intended for SEOs who want to stay fresh, but others may find it useful as well:

  • Companies hiring for a web project
  • SEOs on the job hunt
  • Businesses who want to do better with SEO

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Aug 29 2011

8 Things To Consider If You’ve Not Done SEO Recently

Category: organic seoTom Shivers

SEO is a long-term marketing strategy

Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist:

  • Engaging content to the searcher is the foundation so please don’t try to push a web page that’s all about “me and my super awesome company.” You’ve often got to create content that’s not about you if you want conversions.
  • That new content should have a few good quality links pointing at it from sites that are reputable and/or relevant to the topic to gain good search rank.

Continue reading “8 Things To Consider If You’ve Not Done SEO Recently”

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Aug 15 2011

Inside the Google Mindset

Category: organic seoTom Shivers

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”

Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.

Continue reading “Inside the Google Mindset”

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Jun 20 2011

Can Digg Put the Pin Back in the Grenade?

Category: social mediaTom Shivers

An interview with David Leonhardt

So, how did Digg rise to wild popularity, fall to mediocrity and give birth to numerous social voting sites?

Digg really was “The Great White Hope”, so to speak, but they blew it with Version 4. They made a classic mistake that so many companies make. When they tried to reinvent themselves, they did not play to their strengths. Coca Cola made that same mistake with New Coke.

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Oct 21 2008

What’s Stopping You From Going Forward With SEO?

Category: organic seoTom Shivers

Lee Oden, an internet marketing expert, wrote an interesting post recently: SEO Tops Recession Internet Marketing Tactics. In it, Lee reveals the results of a poll asking marketers what 3 internet marketing tactics they will emphasize most in the next 6 months. SEO topped the list of more than 41 tactics. Lee concludes: “With SEO, it isn’t a matter of ‘Should we?’ it’s a matter of ‘What’s stopping you?’”

That’s where this poll begins. Continue reading “What’s Stopping You From Going Forward With SEO?”

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