Mar 17 2014

The Endless Cycle of SEO vs. The Algorithm

Category: organic seoTom Shivers

cogs-wheelsEvery Spring for the past three years Google has rolled out a big algo change that “washes” away the unnatural search results from their index. Spring of 2013 brought Penguin 2.0 and a summer full of updates. Spring of ‘12 brought Penguin. Spring of ‘11 brought Panda (technically that was late February but it nearly fits my scheme here). What does Google have for us this Spring?

If you were enjoying good search rankings before any of these updates, but then noticed a big drop afterward, it’s likely that you have not fully recovered yet. And I hate to say this, it’s also unlikely that your site will ever get back to where it was in terms of rankings and traffic from Google.

Continue reading “The Endless Cycle of SEO vs. The Algorithm”

Tags: , ,


Oct 01 2013

Break Your Addiction To Google – Part 2: Engagement

Category: organic seoTom Shivers

In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.

Continue reading “Break Your Addiction To Google – Part 2: Engagement”

Tags: ,


Jan 29 2013

Two Audiences: Add A New Section vs. Create A New Site

Category: businessTom Shivers

This is a classic issue that comes up for most businesses and if handled correctly, it can provide a nice boost to the entire site’s search rank and conversion rate.

I work with businesses who are expanding by providing complementary products and services to their core service. In most cases the entire site is written for their core service and targeted at their core audience with only a few pages devoted to complementary products and services. And, they usually haven’t done much to get their core service pages ranking well in Google.

Often, when I discuss the project with the company’s team, they seem pulled in two different directions – some want to focus on the new side of the business and others want to focus on both the core and the new.

Continue reading “Two Audiences: Add A New Section vs. Create A New Site”

Tags: , , , ,


Dec 11 2012

Everyone Knows SEO Status Quo

Category: organic seoTom Shivers

It seems like most people I talk to now “know SEO.”

Sometimes people want to pay me to do a SEO task for them, but I have a problem taking their money because I know it won’t make the difference.

Quite often people who have experienced success with SEO in the past, now want to do the same things that worked before. The assumptions go like this: Continue reading “Everyone Knows SEO Status Quo”

Tags: , , ,


Nov 11 2012

Six Trust Indicators That Google Sniffs Out

Category: organic seoTom Shivers

Google has some degree of trust or distrust of the sites it crawls, and Google’s degree of trust with a site can go up (highly credible) or down (spam site) based on the factors revealed here.

Exact match domain names

Continue reading “Six Trust Indicators That Google Sniffs Out”

Tags: , ,


Oct 15 2012

Top Problem For Businesses New To SEO: Conversion

Category: organic seoTom Shivers

This is a classic issue that can come up for newcomers to SEO and most don’t know what they should be asking before engaging.

The basic assumption from people new to this space goes something like this: “Yeah, we’ve never done this before but we have to now, so tell us about your pricing.”

Continue reading “Top Problem For Businesses New To SEO: Conversion”

Tags: , , , , ,


Aug 13 2012

Link Building: Traditional Is Dead and What Works Today

Category: link buildingTom Shivers

An interview with Nate Dame of SEOperks

Link building continues to be scuplted by Google’s algo changes. Some people think Google is trying to make it harder and harder for SEO to work, how do you see it?

Yep! Google is trying to make some SEO “harder.” Black hat and grey hat SEO’s should have a very difficult time staying in business right now, and it will only get more challenging.

Continue reading “Link Building: Traditional Is Dead and What Works Today”

Tags: , , , ,


Jun 11 2012

Why Should I Invest in SEO, What ROI Can I Expect?

Category: organic seoTom Shivers

Recently a colleague of mine who provides virtual CIO services sent me some intriguing questions about how he handles or screens SEO partners.

"Why should I invest in SEO, and what ROI can I expect if I invest with Capture Commerce?"

Continue reading “Why Should I Invest in SEO, What ROI Can I Expect?”

Tags: , , , ,


Apr 09 2012

Are You a Victim of SEO Trends?

Category: organic seoTom Shivers

Hey, did you hear about this SEO trick?

  • Adding a bunch of links to the bottom of the home page
  • Acquiring a large number of social bookmarking links, directory listings, article directory submissions, etc. in a few weeks
  • Creating duplicate sites to get a keyword in the domain name
  • Using hellotxt, onlywire, etc. to broadcast your link through social media
  • Paying someone on fiverr to do a SEO or link building task
  • Paying someone to comment on your blog and/or other blogs
  • Paying to acquire lots of links relatively quickly
  • Dabbling with keyword density
  • Trying to fit as many keywords as possible into a web page
  • Using automated link distribution networks

These are some examples of “SEO tricks” people used in the past with varying degrees of success, but today use them and you may be another victim of SEO trends.

Continue reading “Are You a Victim of SEO Trends?”

Tags: , ,


Nov 21 2011

Google’s Quality Raters Are Looking At Your Site

Category: organic seoTom Shivers

People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters.

A few years ago, conversion optimizers wondered whether their work to improve a landing page’s conversion rate also influenced search rank. Well, today it most likely does because of human raters.

Continue reading “Google’s Quality Raters Are Looking At Your Site”

Tags: , , ,


Aug 29 2011

8 Things To Consider If You’ve Not Done SEO Recently

Category: organic seoTom Shivers

SEO is a long-term marketing strategy

Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist:

  • Engaging content to the searcher is the foundation so please don’t try to push a web page that’s all about “me and my super awesome company.” You’ve often got to create content that’s not about you if you want conversions.
  • That new content should have a few good quality links pointing at it from sites that are reputable and/or relevant to the topic to gain good search rank.

Continue reading “8 Things To Consider If You’ve Not Done SEO Recently”

Tags: , , , , ,


Sep 25 2008

Is Your Content Worthy Of A Top Ranking?

Category: organic seoTom Shivers

Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?

Here’s the hard truth about SEO. For every keyword phrase you want to gain high organic rank, you must be prepared to do two things:

  1. Create the kind of content for your website that will set you apart from the rest of the sites who are also targeting that keyword and make your site “authoritative” on these subjects.
  2. Re-organize the design and navigation of your site so that the major keyword themes stand out and shine to both web visitors and search engines.

Continue reading “Is Your Content Worthy Of A Top Ranking?”

Tags: , , , ,