Nov 21 2011

Google’s Quality Raters Are Looking At Your Site

Category: organic seo — Tom Shivers

People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters.

A few years ago, conversion optimizers wondered whether their work to improve a landing page’s conversion rate also influenced search rank. Well, today it most likely does because of human raters.

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Aug 29 2011

8 Things To Consider If You’ve Not Done SEO Recently

Category: organic seo — Tom Shivers

SEO is a long-term marketing strategy

Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist:

  • Engaging content to the searcher is the foundation so please don’t try to push a web page that’s all about “me and my super awesome company.” You’ve often got to create content that’s not about you if you want conversions.
  • That new content should have a few good quality links pointing at it from sites that are reputable and/or relevant to the topic to gain good search rank.

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Sep 25 2008

Is Your Content Worthy Of A Top Ranking?

Category: organic seo — Tom Shivers

Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?

Here’s the hard truth about SEO. For every keyword phrase you want to gain high organic rank, you must be prepared to do two things:

  1. Create the kind of content for your website that will set you apart from the rest of the sites who are also targeting that keyword and make your site “authoritative” on these subjects.
  2. Re-organize the design and navigation of your site so that the major keyword themes stand out and shine to both web visitors and search engines.

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