Sep 14 2015

How To Get More Google Love With Searcher Intent

Category: organic seoTom Shivers

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?

In this post Iā€™m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:

  • Sell products (ecommerce stores)
  • Generate quality leads
  • Grow email lists
  • Build brand name awareness

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Oct 21 2013

The New SEO Part 4 ā€“ From Keywords To Searcher Intent

Category: organic seoTom Shivers

SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot ā€“ not quite that far, but that search engines should be able to read the mind of its user.

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