Exploit Online Demand » search engine optimization

Does SEO Support Marketing or Does Marketing Support SEO?

Tom Shivers — Tue, 03 Jan 2012 15:00:35 +0000

It’s interesting how many businesses act like SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.” This kind [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Increase Social Sharing for SEO

admin — Wed, 07 Dec 2011 15:00:58 +0000

Social SEO is a hot topic right now. It refers to the social factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you [...]

From Exploit Online Demand, a publication of Capture Commerce.

Top SEO Skills for 2011

Tom Shivers — Mon, 10 Oct 2011 14:01:43 +0000

This article is intended for SEOs who want to stay fresh, but others may find it useful as well: Companies hiring for a web project SEOs on the job hunt Businesses who want to do better with SEO Obviously search engines change the way they rank sites and that sometimes impacts the skill set for [...]

From Exploit Online Demand, a publication of Capture Commerce.

8 Things To Consider If You’ve Not Done SEO Recently

Tom Shivers — Mon, 29 Aug 2011 14:00:24 +0000

SEO is a long-term marketing strategy Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist: Engaging content [...]

From Exploit Online Demand, a publication of Capture Commerce.

Inside the Google Mindset

Tom Shivers — Mon, 15 Aug 2011 14:00:37 +0000

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover [...]

From Exploit Online Demand, a publication of Capture Commerce.

How Social Media Impacts Search Rank

Tom Shivers — Mon, 18 Jul 2011 15:36:25 +0000

An interview with Stacy Williams of Prominent Placement. At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search. In the interview Stacy explains: How social media has changed the search landscape Google Plus and what marketers think [...]

From Exploit Online Demand, a publication of Capture Commerce.

13 Foolish Assumptions About Internet Marketing

Tom Shivers — Thu, 10 Jul 2008 19:46:15 +0000

Interesting, quirky, who told you that and sometimes funny comments we’ve heard… “All I need is more clicks to get more biz” “We expect SEO to get us top rankings for our full range of over 200 products” “Our CEO (or HiPPO, highest paid person’s opinion) makes the final decision about which design is best [...]

From Exploit Online Demand, a publication of Capture Commerce.

The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic

Tom Shivers — Mon, 21 Apr 2008 15:36:45 +0000

When you understand what your web visitors are looking for, what motivates them and makes them tick, you then have the power to keep them engaged…

From Exploit Online Demand, a publication of Capture Commerce.