May 13 2013

Hints To Finding A Good SEO Company?

Category: organic seoTom Shivers

Vetting SEO providers is a real challenge today for numerous reasons. challenge-aheadLet’s look at just a few of them just from the discussion forums:

”A few free memberships and my e-mail being associated with the site is all I needed to be overwhelmed by the ‘SEOs’. They come in fast and they are almost always in two catagories: One is a flood of Indian men named John or Keith telling me that he can submit the site to search engines and directories for me and will even throw in some free ‘advanced penquin-proof link building’ if I pick up their premium package. The other is the SEO services and programs…they are worse than Keith and John. Keith and John are easily ignored and tend to leave my boss alone…the ‘professional’ or ‘enterprise’ or any other bull___ service tends to get their e-mails read by my boss…and then I have to spend time explaining to him why these are b.s. and should be shunned -they will waste money at the least and hurt the company at the worst!”

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Jan 15 2013

Action Words and Identifiers Reduce Bounce Rates From Search Results

Category: conversion rate optimizationTom Shivers

An interview with Lee Roberts of Ascender Cartbuynowcashbox

Some good points from the interview…

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Sep 10 2012

SEO Checklist – Tom Shivers Interview

Category: organic seoTom Shivers

Jeff Beale interviewed Tom Shivers recently and had a lively discussion about SEO…

What are the common SEO mistakes you see?

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Aug 20 2012

Unnatural Link Building Issues For The Small Business

Category: link buildingTom Shivers

An interview with Jeff Beale of Mr Marketology

Jeff Beal who has been an Internet marketing professional for many years and worked with some well known brands such as AT&T, The Home Depot and Prime Media.

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Jun 11 2012

Why Should I Invest in SEO, What ROI Can I Expect?

Category: organic seoTom Shivers

Recently a colleague of mine who provides virtual CIO services sent me some intriguing questions about how he handles or screens SEO partners.

"Why should I invest in SEO, and what ROI can I expect if I invest with Capture Commerce?"

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May 14 2012

The Five Most Common Canonical Tag Errors

Category: organic seoGuest Author

The canonical tag was one of the handiest developments in SEO in a long time. It’s thanks to this useful piece of information in the header of our websites that we can essentially eliminate any duplication that might be occurring without needing to go through the development teams to get 301 redirects handled (how many times does it turn out to be a 302?). Unfortunately, as with all things, there’s a lot that can go wrong with them, especially if the people putting them in aren’t quite sure what they’re doing.

If you’ve been in the game for a while, you’ve probably seen some shockingly bad implementations of them. I know I have. Today, I’m going to talk through a few of them.

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Apr 30 2012

Google: Changing Link Building Forever

Category: link buildingTom Shivers

You may have heard about Google’s message to webmasters who may be using techniques outside Google’s Webmaster Guidelines, such as artificial or unnatural linking intended to manipulate PageRank.

Some people are running scared right now because of this message and are even afraid to link to sites that are credible and do meet Google’s Webmaster Guidelines.

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Apr 09 2012

Are You a Victim of SEO Trends?

Category: organic seoTom Shivers

Hey, did you hear about this SEO trick?

  • Adding a bunch of links to the bottom of the home page
  • Acquiring a large number of social bookmarking links, directory listings, article directory submissions, etc. in a few weeks
  • Creating duplicate sites to get a keyword in the domain name
  • Using hellotxt, onlywire, etc. to broadcast your link through social media
  • Paying someone on fiverr to do a SEO or link building task
  • Paying someone to comment on your blog and/or other blogs
  • Paying to acquire lots of links relatively quickly
  • Dabbling with keyword density
  • Trying to fit as many keywords as possible into a web page
  • Using automated link distribution networks

These are some examples of “SEO tricks” people used in the past with varying degrees of success, but today use them and you may be another victim of SEO trends.

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Mar 12 2012

Outbound vs. Inbound Marketing: 3 Findings From HubSpot’s Survey

Category: internet marketingTom Shivers

The folks over at HubSpot surveyed nearly 1000 marketing professionals in January 2012 and found some interesting things about inbound and outbound marketing.

Just so you know outbound marketing refers to marketing designed to interrupt and push prospects so you can sell them: trade shows, direct mail, telemarketing, etc.

Inbound marketing refers to marketing designed to interest prospects who are more qualified, pull them toward a business and allow them to make contact when they are ready: social media, SEO, blogging, content marketing, etc.

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Jan 03 2012

Does SEO Support Marketing or Does Marketing Support SEO?

Category: organic seoTom Shivers

It’s interesting how many businesses act like Does your marketing make the mark?SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.”

This kind of thinking might have worked out fine a few years ago but today the search engines treat sites that don’t engage as not so useful – and that impacts search rank. “But it’s just a program, how could it know what’s engaging or not?” Oh my friend, the algorithm is a program, but don’t be naïve, that’s not all search engines have at their disposal to evaluate and rank sites today.

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Dec 07 2011

How to Increase Social Sharing for SEO

Category: social mediaGuest Author

Social SEO is a hot topic right now. It refers to the social factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you to comment or share with your network? It is likely including these factors in your writing will propel your content through the social pipes.

5 Factors that Influence Social Sharing

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Oct 10 2011

Top SEO Skills for Today and Beyond

Category: organic seoTom Shivers

This article is intended for SEOs who want to stay fresh, but others may find it useful as well:

  • Companies hiring for a web project
  • SEOs on the job hunt
  • Businesses who want to do better with SEO

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Aug 29 2011

8 Things To Consider If You’ve Not Done SEO Recently

Category: organic seoTom Shivers

SEO is a long-term marketing strategy

Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist:

  • Engaging content to the searcher is the foundation so please don’t try to push a web page that’s all about “me and my super awesome company.” You’ve often got to create content that’s not about you if you want conversions.
  • That new content should have a few good quality links pointing at it from sites that are reputable and/or relevant to the topic to gain good search rank.

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Aug 15 2011

Inside the Google Mindset

Category: organic seoTom Shivers

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”

Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.

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Jul 18 2011

How Social Media Impacts Search Rank

Category: organic seo,social mediaTom Shivers

An interview with Stacy Williams of Prominent Placement.

At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.

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Jul 10 2008

13 Foolish Assumptions About Internet Marketing

Category: general,internet marketingTom Shivers

Interesting, quirky, who told you that and sometimes funny comments we’ve heard…

“All I need is more clicks to get more biz”

“We expect SEO to get us top rankings for our full range of over 200 products”

“Our CEO (or HiPPO, highest paid person’s opinion) makes the final decision about which design is best for our online audience”

“My web designer can handle SEO”

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Apr 21 2008

The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic

Category: generalTom Shivers

So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.

When paid search is the main source of new customers, you have to maximize the ROI from your immediate – yet pricey – web visitors. How? By clearly communicating with the most desired prospect whose problem you can solve, and who is willing, able and ready to engage now.

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