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Jul 10 2008

13 Foolish Assumptions About Internet Marketing

Category: general,internet marketing — Tom Shivers

Interesting, quirky, who told you that and sometimes funny comments we’ve heard…

“All I need is more clicks to get more biz”

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Tags: assumptions, internet marketing, search engine optimization, web design

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Apr 21 2008

The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic

Category: general — Tom Shivers

So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.

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