It’s interesting how many businesses act like 
SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.”
This kind of thinking might have worked out fine a few years ago but today the search engines treat sites that don’t engage as not so useful – and that impacts search rank. “But it’s just a program, how could it know what’s engaging or not?” Oh my friend, the algorithm is a program, but don’t be naïve, that’s not all search engines have at their disposal to evaluate and rank sites today.
Continue reading “Does SEO Support Marketing or Does Marketing Support SEO?”
Tags: authoritative content, brand management, content marketing, link building, search engine optimization
Social SEO is a hot topic right now. It refers to the social
factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you to comment or share with your network? It is likely including these factors in your writing will propel your content through the social pipes.
5 Factors that Influence Social Sharing
Continue reading “How to Increase Social Sharing for SEO”
Tags: search engine optimization, seo, social seo
This article is intended for SEOs who 
want to stay fresh, but others may find it useful as well:
- Companies hiring for a web project
- SEOs on the job hunt
- Businesses who want to do better with SEO
Continue reading “Top SEO Skills for 2011″
Tags: authoritative content, link building, market research, search engine optimization, seo professionals, seo providers, seo skills
SEO is a long-term marketing 
strategy
Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist:
- Engaging content to the searcher is the foundation so please don’t try to push a web page that’s all about “me and my super awesome company.” You’ve often got to create content that’s not about you if you want conversions.
- That new content should have a few good quality links pointing at it from sites that are reputable and/or relevant to the topic to gain good search rank.
Continue reading “8 Things To Consider If You’ve Not Done SEO Recently”
Tags: link building, search engine optimization, seo, seo approach, seo professionals, seo providers
In a somewhat recent Matt Cutts video he goes over some of the objectives 
of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”
Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.
Continue reading “Inside the Google Mindset”
Tags: amit singhal, danny sullivan, google+, matt cutts, organic seo, search engine optimization, search engineers, seo, seo professionals
An interview with Stacy Williams of Prominent Placement.
At a recent Atlanta SEMPO/AiMA event on social search, speakers from 
Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.
Continue reading “How Social Media Impacts Search Rank”
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Tags: facebook, google plus, google+, organic seo, search engine optimization, seo, twitter
Interesting, quirky, who told you that and sometimes funny comments we’ve heard…
“All I need is more clicks to get more biz”
“We expect SEO to get us top rankings for our full range of over 200 products”
“Our CEO (or HiPPO, highest paid person’s opinion) makes the final decision about which design is best for our online audience”
“My web designer can handle SEO”
Continue reading “13 Foolish Assumptions About Internet Marketing”
Tags: assumptions, internet marketing, search engine optimization, web design
So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.
When paid search is the main source of new customers, you have to maximize the ROI from your immediate – yet pricey – web visitors. How? By clearly communicating with the most desired prospect whose problem you can solve, and who is willing, able and ready to engage now.
Continue reading “The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic”
Tags: google adwords, pay per click advertising, return on investment, search engine optimization, seo, yahoo search marketing
