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	<title>Exploit Online Demand &#187; return on investment</title>
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	<itunes:summary></itunes:summary>
	<itunes:author>Exploit Online Demand</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:keywords>seo, search engine optimization, ecommerce, social media, online marketing, blogging, conversion, local marketing</itunes:keywords>
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		<title>Exploit Online Demand &#187; return on investment</title>
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		<title>An Ecommerce Shopping Cart Focused On SEO</title>
		<link>http://www.capturecommerce.com/blog/business/an-ecommerce-shopping-cart-focused-on-seo/</link>
		<comments>http://www.capturecommerce.com/blog/business/an-ecommerce-shopping-cart-focused-on-seo/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 15:00:28 +0000</pubDate>
		<dc:creator>Tom Shivers</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[shopping cart]]></category>

		<guid isPermaLink="false">http://www.capturecommerce.com/blog/?p=1413</guid>
		<description><![CDATA[<p>An interview with Lee Roberts of AscenderCart Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the features of their software: Keyword Mapping™ – capability to assign keywords to [...]</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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			<itunes:keywords>ecommerce,return on investment,seo,shopping cart</itunes:keywords>
		<itunes:subtitle>An interview with Lee Roberts of AscenderCart - Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the f...</itunes:subtitle>
		<itunes:summary>An interview with Lee Roberts of AscenderCart

Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the features of their software:



	Keyword Mapping™ – capability to assign keywords to specific landing pages to become more relevant for specific search queries
	The misrepresentation of shopping cart features in competitor shopping carts
	What kind of ROI have your clients realized?
	Software that handles the SEO
	SEO Migration™ or no loss migration features that move thousands of URLs in 5 hours</itunes:summary>
		<itunes:author>Exploit Online Demand</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>13:05</itunes:duration>
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		<title>Online Conversion With Matt Williams</title>
		<link>http://www.capturecommerce.com/blog/conversion-rate-optimization/online-conversion-with-matt-williams/</link>
		<comments>http://www.capturecommerce.com/blog/conversion-rate-optimization/online-conversion-with-matt-williams/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 14:00:53 +0000</pubDate>
		<dc:creator>Tom Shivers</dc:creator>
				<category><![CDATA[conversion rate optimization]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[shopping cart abandonment]]></category>

		<guid isPermaLink="false">http://www.capturecommerce.com/blog/?p=1190</guid>
		<description><![CDATA[<p>An interview with Matt Williams of No Possum Consulting What challenges do businesses face today with online conversion? You&#8217;re really competing with yourself, not your competitors Classic book on entering the shopping cart: &#8220;Don&#8217;t Make Me Think&#8221; Shopping cart abandonment ROI for online conversion is usually high and on going Increase your traffic, optimize your [...]</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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			<itunes:keywords>conversion rate optimization,ecommerce,market research,return on investment,shopping cart abandonment</itunes:keywords>
		<itunes:subtitle>An interview with Matt Williams of No Possum Consulting  What challenges do businesses face today with online conversion?   You&#039;re really competing with yourself, not your competitors   Classic book on entering the shopping cart: &quot;Don&#039;t Make Me Thin...</itunes:subtitle>
		<itunes:summary>An interview with Matt Williams of No Possum Consulting

	What challenges do businesses face today with online conversion?
	You&#039;re really competing with yourself, not your competitors
	Classic book on entering the shopping cart: &quot;Don&#039;t Make Me Think&quot;
	Shopping cart abandonment
	ROI for online conversion is usually high and on going
	Increase your traffic, optimize your conversion process, up selling and cross selling opportunities
	Where do you invest your $1000?
	Forecasting is key



Photo from manop</itunes:summary>
		<itunes:author>Exploit Online Demand</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
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		<title>The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic</title>
		<link>http://www.capturecommerce.com/blog/general/the-tipping-point-when-organic-traffic-surpasses-paid-search-traffic/</link>
		<comments>http://www.capturecommerce.com/blog/general/the-tipping-point-when-organic-traffic-surpasses-paid-search-traffic/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 15:36:45 +0000</pubDate>
		<dc:creator>Tom Shivers</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[yahoo search marketing]]></category>

		<guid isPermaLink="false">http://www.capturecommerce.com/blog/?p=3</guid>
		<description><![CDATA[<p>When you understand what your web visitors are looking for, what motivates them and makes them tick, you then have the power to keep them engaged…</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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		<slash:comments>1</slash:comments>
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