Exploit Online Demand

An interview with Lee Roberts of AscenderCart

Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the features of their software: Continue reading “An Ecommerce Shopping Cart Focused On SEO”

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Tags: ecommerce, return on investment, seo, shopping cart

An interview with Matt Williams of No Possum Consulting

• What challenges do businesses face today with online conversion?
• You’re really competing with yourself, not your competitors
• Classic book on entering the shopping cart: “Don’t Make Me Think”
• Shopping cart abandonment
• ROI for online conversion is usually high and on going
• Increase your traffic, optimize your conversion process, up selling and cross selling opportunities
• Where do you invest your $1000?
• Forecasting is key

Continue reading “Online Conversion With Matt Williams”

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Tags: conversion rate optimization, ecommerce, market research, return on investment, shopping cart abandonment

So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.

When paid search is the main source of new customers, you have to maximize the ROI from your immediate – yet pricey – web visitors. How? By clearly communicating with the most desired prospect whose problem you can solve, and who is willing, able and ready to engage now.

Continue reading “The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic”

Tags: google adwords, pay per click advertising, return on investment, search engine optimization, seo, yahoo search marketing