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	<title>Exploit Online Demand &#187; pay per click advertising</title>
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	<itunes:author>Exploit Online Demand</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<title>Get a Decision or Get Out of Marketing</title>
		<link>http://www.capturecommerce.com/blog/organic-seo/get-a-decision-or-get-out-of-marketing/</link>
		<comments>http://www.capturecommerce.com/blog/organic-seo/get-a-decision-or-get-out-of-marketing/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 14:30:15 +0000</pubDate>
		<dc:creator>Tom Shivers</dc:creator>
				<category><![CDATA[organic seo]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[keyword selection]]></category>
		<category><![CDATA[pay per click advertising]]></category>

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		<description><![CDATA[<p>$$$ = [Desire Based Tension] + (Decision) &#8220;If you are not relevant enough in the mind of your [prospects and] customers to get them to make a decision, then they will never ever buy.&#8221; &#8220;Your job as a marketer&#8230; is to be relevant enough to get people to make a decision about you&#8230; one way [...]</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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		<title>The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget</title>
		<link>http://www.capturecommerce.com/blog/pay-per-click-management/the-failures-of-direct-mail-how-to-burn-through-a-chunk-of-your-marketing-budget/</link>
		<comments>http://www.capturecommerce.com/blog/pay-per-click-management/the-failures-of-direct-mail-how-to-burn-through-a-chunk-of-your-marketing-budget/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 19:12:25 +0000</pubDate>
		<dc:creator>Jon Davis</dc:creator>
				<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click advertising]]></category>

		<guid isPermaLink="false">http://www.capturecommerce.com/blog/?p=66</guid>
		<description><![CDATA[<p>As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day.  Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies.  In these times of increased economic concerns I just don’t [...]</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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		<title>Not so Dynamic Insertion</title>
		<link>http://www.capturecommerce.com/blog/general/not-so-dynamic-insertion/</link>
		<comments>http://www.capturecommerce.com/blog/general/not-so-dynamic-insertion/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 18:18:28 +0000</pubDate>
		<dc:creator>Jon Davis</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[pay per click advertising]]></category>

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		<description><![CDATA[<p>The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the [...]</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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		<title>The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic</title>
		<link>http://www.capturecommerce.com/blog/general/the-tipping-point-when-organic-traffic-surpasses-paid-search-traffic/</link>
		<comments>http://www.capturecommerce.com/blog/general/the-tipping-point-when-organic-traffic-surpasses-paid-search-traffic/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 15:36:45 +0000</pubDate>
		<dc:creator>Tom Shivers</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[yahoo search marketing]]></category>

		<guid isPermaLink="false">http://www.capturecommerce.com/blog/?p=3</guid>
		<description><![CDATA[<p>When you understand what your web visitors are looking for, what motivates them and makes them tick, you then have the power to keep them engaged…</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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