Exploit Online Demand » pay per click advertising

The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget

Jon Davis — Wed, 15 Oct 2008 19:12:25 +0000

As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day. Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies. In these times of increased economic concerns I just don’t [...]

The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget is a post from: Exploit Online Demand, a publication of Capture Commerce

Not so Dynamic Insertion

Jon Davis — Thu, 19 Jun 2008 18:18:28 +0000

The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the [...]

Not so Dynamic Insertion is a post from: Exploit Online Demand, a publication of Capture Commerce

The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic

Tom Shivers — Mon, 21 Apr 2008 15:36:45 +0000

When you understand what your web visitors are looking for, what motivates them and makes them tick, you then have the power to keep them engaged…

The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic is a post from: Exploit Online Demand, a publication of Capture Commerce