Jun 30 2014

SEO Is Organic

Category: organic seoTom Shivers

Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in more productivity and sales.

In an ideal business, effective SEO and online marketing takes place when the people within the organization take ownership of the project. You may have heard of those companies whose people enjoy their jobs, work well together and when they decide to do something together, it gets done!

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Jan 30 2012

Google Algorithm Changes to Expect In 2012

Category: organic seoTom Shivers

An interview with Chris Burns of SERPd

Google is expected to rely less on backlinks as a way to determine the value of websites. This seems to be the theme of most of the changes we are seeing with Google’s algorithm with respect to SEO.

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Oct 03 2011

Search Rank Factors: Page Level Keyword Features

Category: organic seoTom Shivers

SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year.

The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale from 0 to 1. There are also negative correlations which means the more the particular feature showed up on a page, it tends to relate to lower rankings. But, remember these are correlations, not causes and based on a test of 10,000 pages. So, don’t run off and change your site just because you see something here that correlates to higher or lower rank, but do consider it especially in light of the Panda updates.

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