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	<title>Exploit Online Demand &#187; paid search</title>
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		<title>The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget</title>
		<link>http://www.capturecommerce.com/blog/pay-per-click-management/the-failures-of-direct-mail-how-to-burn-through-a-chunk-of-your-marketing-budget/</link>
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		<pubDate>Wed, 15 Oct 2008 19:12:25 +0000</pubDate>
		<dc:creator>Jon Davis</dc:creator>
				<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click advertising]]></category>

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		<description><![CDATA[As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day.  Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies.  In these times of increased economic concerns I just don’t [...]<p><a href="http://www.capturecommerce.com/blog/pay-per-click-management/the-failures-of-direct-mail-how-to-burn-through-a-chunk-of-your-marketing-budget/">The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget</a> is a post from: <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a></p>
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