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Oct 15 2008

The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget

Category: pay-per-click advertising — Jon Davis

As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day. Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies. In these times of increased economic concerns I just don’t understand how these companies don’t see that they could use their marketing budget more effectively.

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