Jan 19 2016

How To Identify Converting Keywords & Revamp Your SEO

Category: organic seoTom Shivers

Go to your Google Search Console account, then to Search Traffic and on to Search Analytics. Here you can see the search terms, impressions, clicks, click-through-rate and average position for each search term up to 90 days prior to the current date.

As I’m looking at all of this information, I’m trying to find the keywords that are most valuable and are ranked just off the first page of Google – with an average position greater than 10 but less than 20. What I’ve highlighted are two search terms that have a healthy number of impressions, both on the second page of Google, and most importantly, they are both purchase intent keywords.

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Sep 14 2015

How To Get More Google Love With Searcher Intent

Category: organic seoTom Shivers

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?

In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:

  • Sell products (ecommerce stores)
  • Generate quality leads
  • Grow email lists
  • Build brand name awareness

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Jan 12 2015

SEO Checklist Infographic

Category: organic seoTom Shivers

This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here.

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Aug 04 2014

SEO Is Organic Part 2 – Link Building

Category: link buildingTom Shivers

 

In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic copywriters because they often have no idea what makes the business really valuable simply because they are not on the inside.

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Jun 24 2013

Is Author Rank Upon Us?

Category: social mediaTom Shivers

According to a poll I conducted, one of the top questionssocial-voting-influencer people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?”

I submitted the question, along with others, to Matt for a video response at Google Moderator, but I doubt he will answer this one until a later time when Google sees success in Author Rank, or perhaps he won’t answer it at all for other reasons.

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Oct 03 2011

Search Rank Factors: Page Level Keyword Features

Category: organic seoTom Shivers

SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year.

The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale from 0 to 1. There are also negative correlations which means the more the particular feature showed up on a page, it tends to relate to lower rankings. But, remember these are correlations, not causes and based on a test of 10,000 pages. So, don’t run off and change your site just because you see something here that correlates to higher or lower rank, but do consider it especially in light of the Panda updates.

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Aug 15 2011

Inside the Google Mindset

Category: organic seoTom Shivers

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”

Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.

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Aug 08 2011

Ecommerce SEO: Site Navigation and Link Bait

Category: link buildingTom Shivers

An interview with Jason Capshaw.

How did you get started in SEO for Ecommerce?

I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has been my favorite ever since.

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Jul 18 2011

How Social Media Impacts Search Rank

Category: organic seo,social mediaTom Shivers

An interview with Stacy Williams of Prominent Placement.

At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.

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Jul 13 2011

How to Use BlogEngage – Social Networking for Bloggers

Category: social mediaTom Shivers

Interview with Brian Belfitt, founder of BlogEngage – a social voting, digg type site…

In the interview Brian reveals a few secrets of BlogEngage and some social voting tips:

  • The type of bloggers and people who participate most in this growing community
  • Topics that are covered most as well as niche topics
  • How a new member can get off to a good start and benefit from the community
  • How to get in with BlogEngage power users
  • How the RSS feed service works
  • How the blogger contest sponsorship works
  • And interesting stuff you probably didn’t know about BlogEngage

Add your comments below

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Jul 05 2011

Is Your Web Host Sabotaging Your Google Rankings?

Category: organic seoGuest Author

Does it seem like the pages on your website take forever to load? If so, it’s essential that you find out where the bottleneck is and take steps to remove it. Why? Because Google is now factoring page load speeds into their ranking algorithm as part of their newly minted objective of sending searchers to the most user-friendly pages possible.

There are a number of factors that can cause a web page to load slowly. One common culprit is the use  of large image files, each of which can add precious seconds to overall page load time even if the user has a fast Internet connection. And if you run a blog, using too many widgets and plugins can put your site into the slow lane.

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Jun 25 2009

Five Steps to an SEO Guarantee

Category: organic seoTom Shivers

One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16 choices:

  • It’s difficult to make guarantees about end results – 11%
  • They are uninformed and/or misinformed about the process – 11%
  • They don’t realize how much money it costs – 11%

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Sep 25 2008

Is Your Content Worthy Of A Top Ranking?

Category: organic seoTom Shivers

Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?

Here’s the hard truth about SEO. For every keyword phrase you want to gain high organic rank, you must be prepared to do two things:

  1. Create the kind of content for your website that will set you apart from the rest of the sites who are also targeting that keyword and make your site “authoritative” on these subjects.
  2. Re-organize the design and navigation of your site so that the major keyword themes stand out and shine to both web visitors and search engines.

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Jun 04 2008

In-Demand Content and Top Search Engine Placement

Category: general,organic seo,social mediaTom Shivers

Part 1: User-Generated Content

The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one left their seat as questions kept coming, and then the moderator abruptly ended one of the best Q&A sessions I’ve experienced.

That speaker has what most business websites lack: in-demand content.

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