SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year.
The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale from 0 to 1. There are also negative correlations which means the more the particular feature showed up on a page, it tends to relate to lower rankings. But, remember these are correlations, not causes and based on a test of 10,000 pages. So, don’t run off and change your site just because you see something here that correlates to higher or lower rank, but do consider it especially in light of the Panda updates.
Tags: algorithm, google+, link building, organic seo, panda update, seo, SEOmoz
In a somewhat recent Matt Cutts video he goes over some of the objectives 
of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”
Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.
Continue reading “Inside the Google Mindset”
Tags: amit singhal, danny sullivan, google+, matt cutts, organic seo, search engine optimization, search engineers, seo, seo professionals
An interview with Jason Capshaw.
How did you get started in SEO for Ecommerce?
I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has been my favorite ever since.
Continue reading “Ecommerce SEO: Site Navigation and Link Bait”
Tags: analytics, ecommerce, link building, navigation structure, organic seo, seo, user generated content
An interview with Stacy Williams of Prominent Placement.
At a recent Atlanta SEMPO/AiMA event on social search, speakers from 
Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.
Continue reading “How Social Media Impacts Search Rank”
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Tags: facebook, google plus, google+, organic seo, search engine optimization, seo, twitter
Interview with Brian Belfitt, founder of BlogEngage – a social voting, digg type site…
In the interview Brian reveals a few secrets of BlogEngage and some social voting tips:
- The type of bloggers and people who participate most in this growing community
- Topics that are covered most as well as niche topics
- How a new member can get off to a good start and benefit from the community
- How to get in with BlogEngage power users
- How the RSS feed service works
- How the blogger contest sponsorship works
- And interesting stuff you probably didn’t know about BlogEngage
Continue reading “How to Use BlogEngage – Social Networking for Bloggers”
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Tags: link building, organic seo, social bookmarking, social voting
Does it seem like the pages on your website take forever to load?
If so, it’s essential that you find out where the bottleneck is and take steps to remove it. Why? Because Google is now factoring page load speeds into their ranking algorithm as part of their newly minted objective of sending searchers to the most user-friendly pages possible.
There are a number of factors that can cause a web page to load slowly. One common culprit is the use of large image files, each of which can add precious seconds to overall page load time even if the user has a fast Internet connection. And if you run a blog, using too many widgets and plugins can put your site into the slow lane.
Continue reading “Is Your Web Host Sabotaging Your Google Rankings?”
Tags: organic seo, top search engine placement
One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16 choices:
- It’s difficult to make guarantees about end results – 11%
- They are uninformed and/or misinformed about the process – 11%
- They don’t realize how much money it costs – 11%
Continue reading “Five Steps to an SEO Guarantee”
Tags: organic seo, seo guarantee
Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?
Here’s the hard truth about SEO. For every keyword phrase you want to gain high organic rank, you must be prepared to do two things:
- Create the kind of content for your website that will set you apart from the rest of the sites who are also targeting that keyword and make your site “authoritative” on these subjects.
- Re-organize the design and navigation of your site so that the major keyword themes stand out and shine to both web visitors and search engines.
Continue reading “Is Your Content Worthy Of A Top Ranking?”
Tags: authoritative content, navigation structure, organic seo, seo approach, top ranking content
Part 1: User-Generated Content
The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one left their seat as questions kept coming, and then the moderator abruptly ended one of the best Q&A sessions I’ve experienced.
That speaker has what most business websites lack: in-demand content.
Continue reading “In-Demand Content and Top Search Engine Placement”
Tags: organic seo, top search engine placement, user generated content
