Oct 12 2015

18 Proven Ways To Increase Average Order Value

Category: conversion rate optimizationTom Shivers

What is Average Order Value (AOV)?
Total revenue / Total orders = Average order value

Do you know if your customers typically buy more expensive or less expensive products? How many products do customers order at one time on average?

When coupled with the average conversion rate, AOV is useful in predicting revenue based on future traffic. Even investors are interested in AOV.

Here are 18 tried and true ways to increase your AOV… Continue reading “18 Proven Ways To Increase Average Order Value”

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Jul 22 2013

The Booming Trend of Mcommerce [Infographic]

Category: businessTom Shivers

2013 Booming Trend of Mobile Commerce

Adam Wills works at PerceptionSystem as ecommerec developer. I like to research the ecommerce market.

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Nov 19 2012

Six Black Friday/Cyber Monday Shopper Insights For Ecommerce

Category: businessTom Shivers

The folks over at Experian Hitwise put together another great webinar for marketers who want to take advantage of the 2012 Holiday shopping season with emphasis on Black Friday and Cyber Monday.

Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites.

Traffic surged on Cyber Monday and the day after Christmas

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Oct 22 2012

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Category: conversion rate optimizationGuest Author

Cart abandonment emails are emails sent to customers who begin but do not complete checkout.

Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment email can convert sales that would otherwise be lost at a rate of between 10-30%.

A survey conducted in 2011 found that only 30% of retailers have actually implemented cart abandonment emails – particularly low when you consider that 85% of all carts are abandoned and that, once configured, cart abandonment emails are completely automated. Continue reading “3 Steps To Setup Shopping Cart Abandonment Emails Properly”

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Jul 23 2012

The Rise of Tablets and Their Impact on eCommerce [Infographic]

Category: mobile marketingGuest Author

It’s common knowledge that the amount of mobile devices being used to connect to the internet has been increasing in recent years with the advent of smart phones, but what about other mobile devices? One device in particular, the mobile tablet, has become popular with U.S. consumers as not only a means to surf the web, but a way to purchase products.

The truth of the matter is that a number of businesses already know that tablet-using consumers are just the right demographic to profit from. This is evident by the numerous Fortune 500 companies like Microsoft, Google and Amazon that have already put marketing strategies in place for the next five years which specifically target tablet users.

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Feb 21 2012

How Women Spend Time & Money Online

Category: conversion rate optimizationTom Shivers

An old school of thought says that making it pink – whatever it is you’re selling – will automatically make it appeal to females. Thankfully, the folks at Mediative decided to study the purchasing power of women who use the internet, rather than just hazard a guess. They wanted to know who these women are, what they do, where they go and which trends are essential to online marketing success.

What they found were three distinct categories – young women, professionals and digital moms – each with unique needs and habits.

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Oct 31 2011

Ecommerce Tips for Black Friday 2011

Category: businessTom Shivers

The Experian Hitwise Black Friday 2011 Webinar provided marketers with plenty of useful data and implications for the fast approaching Black Friday 2011: November 25.

Visits to the top 500 retailer sites during Thanksgiving, Black Friday, Cyber Monday increased from 2009 to 2010. Additionally, the graph below shows that visits to the top 500 retailer sites is higher and picking up through mid October 2011 as compared to the same period in 2010.

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Sep 21 2011

Best Money-making and Cost-saving Tips for Online Retail from Last Year

Category: businessTom Shivers

The 21 of the 50 best tips for ecommerce; have you implemented these yet?

1. Using any home digital video camera, you can shoot and now edit an effective video to complement your website’s product presentations. If your lighting is even and audio clear, you can create an effective online video. As a rule of thumb, keep videos short. For beginners, less than a minute is best. If you’re going over two minutes, your name better be Francis Ford Coppola. Don’t let an individual scene run longer than 
10 seconds.
George Hague, HAGUEdirect
“5 Free, Fantastic Web Marketing Tools,” May, Retail Online Integration

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