Nov 01 2016

7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!

Category: organic seoTom Shivers

As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small changes could make a difference in the results you’re seeing.

1. Look at the search results page for your keyword and evaluate things

If there are plenty of ads for your keyword, consider how engaging the ads are for your ideal prospect. If an ad is engaging, how can you use a similar hook in your organic listing?
Successful PPC marketers use a feature-benefit matrix to write engaging ads. WordStream and Hanapin Marketing wrote the ebook Tricks To Get The Click. Their #1 tip is to include features, benefits and a call to action (CTA).
The Feature-Benefit Matrix
List your feature on the left, then a few benefits of that feature. On the right, you create a compelling CTA. When done, identify your strongest combination and write your ad.

Continue reading “7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!”

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Feb 17 2014

Four Secrets To Online Credibility

Category: businessTom Shivers
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face of a doubter credit

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The problem is that some businesses do not pursue such high qualities or standards and therefore may not enjoy the same rewards. This post is for those who want to pursue genuine online credibility. Continue reading “Four Secrets To Online Credibility”

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