Nov 12 2009

Utilize Social Media for Link Building

Category: social mediaTom Shivers

If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced?

The most powerful and credible links on the Internet are those that are placed by individuals who have influence over your online target audience. These influencers are often bloggers, editors, industry speakers and have numerous social media followers. Wouldn’t it be good to have an industry influencer who likes you and promotes your stuff by mentioning your business to his vast audience?

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