Aug 08 2011

Ecommerce SEO: Site Navigation and Link Bait

Category: link buildingTom Shivers

An interview with Jason Capshaw.

How did you get started in SEO for Ecommerce?

I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has been my favorite ever since.

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Sep 25 2008

Is Your Content Worthy Of A Top Ranking?

Category: organic seoTom Shivers

Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?

Here’s the hard truth about SEO. For every keyword phrase you want to gain high organic rank, you must be prepared to do two things:

  1. Create the kind of content for your website that will set you apart from the rest of the sites who are also targeting that keyword and make your site “authoritative” on these subjects.
  2. Re-organize the design and navigation of your site so that the major keyword themes stand out and shine to both web visitors and search engines.

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