Dec 14 2011

Does Mobile Advertising Live Up to the Hype?

Category: mobile marketingTina Riemer

If you’re in a developed country and have at least a tenuous grasp on current computing trends, you know that mobile advertising is hot, and getting hotter by the minute.

A whitepaper from Yahoo, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” addresses some great questions about this up-and-coming medium:

  • Will brands realize the full potential of mobile in 2012?
  • What are current mobile user preferences and patterns?
  • Is mobile advertising effective?
  • How are people using tablet PCs?
  • What are some opportunities and best practices for mobile advertisers?

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