Apr 09 2013

How To Determine ROI For Mobile Campaigns

Category: mobile marketingTom Shivers

An interview with Blair Symes of ifbyphoneipad-iphone

Putting mobile aside for a second and speaking of marketing campaigns in general, marketers determine any campaign’s ROI in different ways depending on the goals of the campaign. Some marketers will compare the monetary cost of a program to the raw number of leads it generated, then determine ROI based on their cost per lead (CPL). More sophisticated marketers will measure a campaign’s cost per sales opportunity instead of CPL. And the most successful marketers are the ones that are able to measure ROI by determining how much revenue a program helped generate. 

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Apr 02 2013

8 Ways To Mobile Click-to-Call Leads

Category: mobile marketingTom Shivers

The folks over at ifbyphone provided a great whitepaper on mobile marketing strategies and lead tracking. I’m going to break down the high points for you in this post from just one section of the whitepaper so you can get right to the good stuff.

Here’s what’s driving leads from smartphone users today…

Mobile PPC ads with mobile click-to-call

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Jul 23 2012

The Rise of Tablets and Their Impact on eCommerce [Infographic]

Category: mobile marketingGuest Author

It’s common knowledge that the amount of mobile devices being used to connect to the internet has been increasing in recent years with the advent of smart phones, but what about other mobile devices? One device in particular, the mobile tablet, has become popular with U.S. consumers as not only a means to surf the web, but a way to purchase products.

The truth of the matter is that a number of businesses already know that tablet-using consumers are just the right demographic to profit from. This is evident by the numerous Fortune 500 companies like Microsoft, Google and Amazon that have already put marketing strategies in place for the next five years which specifically target tablet users.

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Jul 09 2012

Mobile Sites Will Be Replaced By Responsive Web Design

Category: mobile marketingTom Shivers

In this post I intend to overwhelm you with the fact that responsive design will make mobile sites obsolete in the near future.

The biggest challenge for businesses targeting the mobile Internet has been setting up user friendly sites that target smart phones and tablets, somehow this often gets interpreted as separate URLs for mobile browsers. But, responsive web design is the remedy for the mobile Internet, there’s really no need for a business site to have separate URLs for mobile browsers. Continue reading “Mobile Sites Will Be Replaced By Responsive Web Design”

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Jan 17 2012

Time to Go Mobile

Category: mobile marketingTom Shivers

As an advertiser, you need to get to your customers, wherever they are. Now, more than ever, your customers are on their mobile phones doing everything. Paying bills, checking scores, and most importantly, doing research on what they’re next purchase is going to be. According to Google, 65% of mobile users do research on products, restaurants or services on their cell phones before buying and that 50% of all mobile searches result in purchase. And when it’s estimated that there are between 6-8 billion Google searches made on mobile phones a month, you’d be crazy to not start a mobile-targeted PPC campaign!

Before you can just set up a mobile campaign, there are a few things you’ll need to iron out to make sure your website is mobile friendly, so let’s you prepared for mobile AdWords management.

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Dec 14 2011

Does Mobile Advertising Live Up to the Hype?

Category: mobile marketingTina Riemer

If you’re in a developed country and have at least a tenuous grasp on current computing trends, you know that mobile advertising is hot, and getting hotter by the minute.

A whitepaper from Yahoo, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” addresses some great questions about this up-and-coming medium:

  • Will brands realize the full potential of mobile in 2012?
  • What are current mobile user preferences and patterns?
  • Is mobile advertising effective?
  • How are people using tablet PCs?
  • What are some opportunities and best practices for mobile advertisers?

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Apr 05 2011

Mobile Marketing: What Small Businesses Need To Know

Category: mobile marketingTom Shivers

If you are an early adopter of technology, you already know that mobile marketing is big and it’s just begun. To get up to speed on what’s happening in this space, I had the privilege of interviewing Christina Clark, co-founder of GMBH News Mobile.

What is the biggest challenge today for businesses who want to engage prospects via the mobile internet?

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