Nov 09 2011

Research Shows Which Google Places Listings Get More Clicks

Category: local search marketingTom Shivers

What gets more attention from prospects: listings with images or those with customer quotes?

As it turns out, the answer is “yes.” Mediative recently completed a study watching people interact with search results in Google Places listings. They wanted to know where people look, whether listings with reviews influence people and if/how people use the maps.

The study involved 12 in-person participants using eye-tracking software and another 90 participants online. The premise was that each participant took an imaginary road trip across Canada, choosing a place for a friend to get a tattoo in each of 4 different cities: Hamilton, London, Winnipeg and Edmonton.

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