If you’re in a developed country and have at least a tenuous grasp on current computing trends, you know that mobile advertising is hot, and getting hotter by the minute.
A whitepaper from Yahoo, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” addresses some great questions about this up-and-coming medium:
- Will brands realize the full potential of mobile in 2012?
- What are current mobile user preferences and patterns?
- Is mobile advertising effective?
- How are people using tablet PCs?
- What are some opportunities and best practices for mobile advertisers?
Continue reading “Does Mobile Advertising Live Up to the Hype?”
Tags: market research, mobile advertising, mobile internet
This article is intended for SEOs who 
want to stay fresh, but others may find it useful as well:
- Companies hiring for a web project
- SEOs on the job hunt
- Businesses who want to do better with SEO
Continue reading “Top SEO Skills for 2011″
Tags: authoritative content, link building, market research, search engine optimization, seo professionals, seo providers, seo skills
An interview with Matt Williams of No Possum Consulting
- What challenges do businesses face today with online conversion?
- You’re really competing with yourself, not your competitors
- Classic book on entering the shopping cart: “Don’t Make Me Think”
- Shopping cart abandonment
- ROI for online conversion is usually high and on going
- Increase your traffic, optimize your conversion process, up selling and cross selling opportunities
- Where do you invest your $1000?
- Forecasting is key
Continue reading “Online Conversion With Matt Williams”
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Tags: conversion rate optimization, ecommerce, market research, return on investment, shopping cart abandonment
What if finding out what your customers are saying about your service or product was as easy as typing in your company name or product into a search bar? Once searched, you met with real customers talking in real time about your company and products. With Twitter this is possible. Using the search tool for Twitter, you can search all the Tweets made by every user in the Twitter network in real time. This can be a very powerful tool for your company to leverage in managing your brand online. Imagine that your company rolls out a new product and you want to see how it is being received by the public. Simply search Twitter for the name of the product and see if people are talking about it. If people are talking on Twitter about it you will see in real time what they are saying. If your customers are having any problems with the product you will know right away and can send them a message as to how best solve their problem. You Continue reading “Use Twitter for Brand Management and Market Research”
Tags: brand management, market research, twitter
