Exploit Online Demand » link building

Does SEO Trump Conversion?

Tom Shivers — Wed, 25 Jan 2012 15:00:19 +0000

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times… Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think [...]

From Exploit Online Demand, a publication of Capture Commerce.

Does SEO Support Marketing or Does Marketing Support SEO?

Tom Shivers — Tue, 03 Jan 2012 15:00:35 +0000

It’s interesting how many businesses act like SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.” This kind [...]

From Exploit Online Demand, a publication of Capture Commerce.

David Leonhardt’s Social Media Networking Secrets

Tom Shivers — Wed, 21 Dec 2011 15:00:03 +0000

An interview with David Leonhardt of The Happy Guy Marketing Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites? [...]

From Exploit Online Demand, a publication of Capture Commerce.

Business Development: Using Technology to Build Relationships

Tom Shivers — Mon, 05 Dec 2011 15:00:56 +0000

An interview with Will Hinton, serial entrepreneur and networker. Will was a member of the startup team for nationally-distributed magazine, Paste Magazine; he is owner of SiteBrew, a web development company, and the webmaster at Manhattan Associates. Will is totally into technology, but he’s also into business development, consultative sales and how the two work [...]

From Exploit Online Demand, a publication of Capture Commerce.

Generate Business Leads By Producing Useful Content

Tom Shivers — Mon, 24 Oct 2011 15:52:49 +0000

Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog. But, here’s the fact: a blog that publishes useful content regularly draws more and more attention [...]

From Exploit Online Demand, a publication of Capture Commerce.

Top SEO Skills for 2011

Tom Shivers — Mon, 10 Oct 2011 14:01:43 +0000

This article is intended for SEOs who want to stay fresh, but others may find it useful as well: Companies hiring for a web project SEOs on the job hunt Businesses who want to do better with SEO Obviously search engines change the way they rank sites and that sometimes impacts the skill set for [...]

From Exploit Online Demand, a publication of Capture Commerce.

Search Rank Factors: Page Level Keyword Features

admin — Mon, 03 Oct 2011 13:59:02 +0000

SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year. The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale [...]

From Exploit Online Demand, a publication of Capture Commerce.

8 Things To Consider If You’ve Not Done SEO Recently

Tom Shivers — Mon, 29 Aug 2011 14:00:24 +0000

SEO is a long-term marketing strategy Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist: Engaging content [...]

From Exploit Online Demand, a publication of Capture Commerce.

Ecommerce SEO: Site Navigation and Link Bait

Tom Shivers — Mon, 08 Aug 2011 14:00:22 +0000

An interview with Jason Capshaw. How did you get started in SEO for Ecommerce? I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Use BlogEngage – Social Networking for Bloggers

Tom Shivers — Wed, 13 Jul 2011 14:00:15 +0000

Interview with Brian Belfitt, founder of BlogEngage – a social voting, digg type site… In the interview Brian reveals a few secrets of BlogEngage and some social voting tips: The type of bloggers and people who participate most in this growing community Topics that are covered most as well as niche topics How a new [...]

From Exploit Online Demand, a publication of Capture Commerce.

Can Digg Put the Pin Back in the Grenade?

Tom Shivers — Mon, 20 Jun 2011 14:51:14 +0000

An interview with David Leonhardt So, how did Digg rise to wild popularity, fall to mediocrity and give birth to numerous social voting sites? Digg really was “The Great White Hope”, so to speak, but they blew it with Version 4. They made a classic mistake that so many companies make. When they tried to [...]

From Exploit Online Demand, a publication of Capture Commerce.

Poll: What Sites and Links Offer the Most Value for Search Rank?

Tom Shivers — Thu, 03 Jun 2010 15:01:14 +0000

Your choices in these two poll questions came from other SEO professionals and those who claim to be, can you tell the difference? What 3 types of sites offer the most link value for search rank? (assume sites are indexed by search engines and none link to spam sites)Market Research What 2 types of anchor [...]

From Exploit Online Demand, a publication of Capture Commerce.

7 Content Development Strategies That Get Results

Tom Shivers — Thu, 29 Apr 2010 16:31:22 +0000

In my last post I defined what it means to have useful web content for the business, especially from the perspective of Google’s algorithm. If you aren’t sure what I mean by useful content you might want to read: Useful Content Is Part of The Algo In this post I want to take this concept [...]

From Exploit Online Demand, a publication of Capture Commerce.

Utilize Social Media for Link Building

Tom Shivers — Thu, 12 Nov 2009 22:22:51 +0000

If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced? The [...]

From Exploit Online Demand, a publication of Capture Commerce.

Evaluate Your Site’s Backlinks

Tom Shivers — Thu, 04 Sep 2008 18:38:04 +0000

Video: How do people keep up with the integrity of their incoming links? Watch this.

From Exploit Online Demand, a publication of Capture Commerce.