In my last post I defined what it means to have useful web content for the business, especially from the perspective of Google’s algorithm. If you aren’t sure what I mean by useful content you might want to read: Useful Content Is Part of The Algo
If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced?
If you aren’t familiar with the terms in this video, you can get an explanation of them as well as more indepth info from my article 3 SEO Resources To Evaluate Your Backlinks.