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	<title>Exploit Online Demand &#187; interest-based advertising</title>
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		<title>&#8220;Interest-Based Advertising&#8221; &#8211; Google&#8217;s new Ad Preferences Feature</title>
		<link>http://www.capturecommerce.com/blog/internet-marketing/interest-based-advertising/</link>
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		<pubDate>Thu, 09 Apr 2009 17:22:10 +0000</pubDate>
		<dc:creator>Jon Davis</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Google Ad Preferences]]></category>
		<category><![CDATA[interest-based advertising]]></category>

		<guid isPermaLink="false">http://www.capturecommerce.com/blog/?p=122</guid>
		<description><![CDATA[A hot topic in online marketing today is behavioral targeting of online consumers.  The purpose being to build a profile of what individuals are interested in based on the websites they visit and guess which types of ads would be the most relevant to them.  While this method does provide a much more educated guess [...]<p><a href="http://www.capturecommerce.com/blog/internet-marketing/interest-based-advertising/">&#8220;Interest-Based Advertising&#8221; &#8211; Google&#8217;s new Ad Preferences Feature</a> is a post from: <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a></p>
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