Nov 01 2016

7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!

Category: organic seoTom Shivers

As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small changes could make a difference in the results you’re seeing.

1. Look at the search results page for your keyword and evaluate things

If there are plenty of ads for your keyword, consider how engaging the ads are for your ideal prospect. If an ad is engaging, how can you use a similar hook in your organic listing?
Successful PPC marketers use a feature-benefit matrix to write engaging ads. WordStream and Hanapin Marketing wrote the ebook Tricks To Get The Click. Their #1 tip is to include features, benefits and a call to action (CTA).
The Feature-Benefit Matrix
List your feature on the left, then a few benefits of that feature. On the right, you create a compelling CTA. When done, identify your strongest combination and write your ad.

Continue reading “7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!”

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Aug 01 2016

How to Create an Effective Online Marketing Funnel

Category: businessTom Shivers

online marketing funnelPour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit.

The marketing funnel that I explain here works well for: Continue reading “How to Create an Effective Online Marketing Funnel”

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