Nov 19 2012

Six Black Friday/Cyber Monday Shopper Insights For Ecommerce

Category: businessTom Shivers

The folks over at Experian Hitwise put together another great webinar for marketers who want to take advantage of the 2012 Holiday shopping season with emphasis on Black Friday and Cyber Monday.

Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites.

Traffic surged on Cyber Monday and the day after Christmas

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Oct 08 2012

Double The Effectiveness of E-commerce Newsletters

Category: businessGuest Author

Net-a-porter makes 32% of it’s revenues (over $1.5 million dollars per month!) off the back of email newsletters.

The Direct Marketing Association says the ROI of email marketing is as high as $43 per $1 spent. As evidenced by Net-a-porter, building up an email markeitng list can be incredibly valuable – the secret lies in how to maximise the effectiveness of your list.

Below I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it.

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Nov 14 2011

Appealing to Consumers on Black Friday

Category: businessTom Shivers

A jaw-dropping 212 million shoppers showed up to take advantage of Black Friday sales in 2010, with an even more astounding $39 billion being spent on merchandise. What this means for your business, of course, is a healthy competition to draw in as many of those 212 million shoppers and as much of an “in the black” profit as your organization can manage going into the first day of the 2011 holiday season.

With tech trends evolving from year to year, advertising has done so as well. Attracting your customers is, to the dismay of shop owners everywhere, going to require more than a simple flier or word-of-mouth campaign. Luring in customers means intelligently implementing a social networking strategy into your business’ marketing plan, which may include ubiquitous sites like Facebook, Twitter, Tumblr and various other sites with mass followings scouring the Internet in search of which retailers have the greatest deals, and what exclusive offerings businesses like yours have made available online.

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Oct 31 2011

Ecommerce Tips for Black Friday 2011

Category: businessTom Shivers

The Experian Hitwise Black Friday 2011 Webinar provided marketers with plenty of useful data and implications for the fast approaching Black Friday 2011: November 25.

Visits to the top 500 retailer sites during Thanksgiving, Black Friday, Cyber Monday increased from 2009 to 2010. Additionally, the graph below shows that visits to the top 500 retailer sites is higher and picking up through mid October 2011 as compared to the same period in 2010.

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Sep 06 2011

Are You Ready for Holiday 2012?

Category: businessTom Shivers

I know Holiday 2011 isn’t even here yet, but if you are a retailer and/or e-commerce store owner it’s not enough to get ready for Holiday 2011, but also for next year’s season – especially if this is your first year in business. Here’s how…

Start a journal to log your observations about what went right and what can be improved upon in your planning, forecasting and inventory performance. Then start the new year with a post-mortem of your results and develop a strategy for improvement. Here are some potential topics to consider: Continue reading “Are You Ready for Holiday 2012?”

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