Jun 24 2013

Is Author Rank Upon Us?

Category: social mediaTom Shivers

According to a poll I conducted, one of the top questionssocial-voting-influencer people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?”

I submitted the question, along with others, to Matt for a video response at Google Moderator, but I doubt he will answer this one until a later time when Google sees success in Author Rank, or perhaps he won’t answer it at all for other reasons.

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Jun 03 2013

Top Questions For Matt Cutts (Poll)

Category: organic seoTom Shivers

I put together a list of questions for Matt Cutts matt-cuttsthat he hasn’t answered before and have YOU vote on the ones worth submitting to him for a video response. Take the poll…

What Questions Do You Want Matt Cutts To Answer?

  • If you could talk more into what goes into determining which sites are being awarded with authority boosts within their industry/niche? (36%, 59 Votes)
  • Is Google putting more trust in content based on Google Authorship? (33%, 53 Votes)
  • It's rare to see a piece of content 6 or more years old rank high. What factors make for "outdated" content that gets devalued? The market? Link drop-out? (4%, 6 Votes)
  • Does advertising with Google affect the website's organic search rankings? (3%, 5 Votes)
  • I've done a google disavow to remove bad links a previous SEO did. How do I know if Google Actually processed it, and if I submitted it the right way? (3%, 5 Votes)
  • Has Google made a determination as to what percentage of links are really spam and why do sites get punished for inbound links that they didn't ask for? (3%, 5 Votes)
  • Why does Google have a problem with SEO tools displaying scraped ranking data when that's essentially what Google does with the entire web? (3%, 5 Votes)
  • Keyword stuffing of any kind is not going to improve the ranking of a site in Google, but is it true that less is more? (2%, 4 Votes)
  • Does it help to be naïve about SEO today? If so, is it possible for a site that is “over optimized” to regain its innocence? (2%, 4 Votes)
  • It’s clear that some links are unnatural and others are natural, but of those that are natural, which ones should I use the Disavow Tool for and which ones should I leave alone? (2%, 4 Votes)
  • Why, even after Penguin 2.0, are there still so many top 3 rankings for websites with obviously spammy link profiles? (2%, 3 Votes)
  • For money keywords (lots of Adwords ads), what percentage of top 10 organic search results are business sites vs. info sites? Big business vs. small business? (2%, 3 Votes)
  • Why does it take Googlebot so long to find 301 redirects to a new domain from an old one? (2%, 3 Votes)
  • Does Google distinguish between legit editorial (stories written by journalists) and syndicated content, devaluing the link(s) from syndicated content? (1%, 2 Votes)
  • When should I disavow an entire domain that links to my site, rather than a few links from that domain? (1%, 2 Votes)

Total Voters: 119

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Thanks to those who contributed their questions…

Why does Google have a problem with SEO tools displaying scraped ranking data when that’s essentially what Google does with the entire web?
Ben Cook
Direct Match Media

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Mar 12 2013

Is Google Considered Evil?

Category: organic seoTom Shivers

An interview with Joe Youngblood of WrightIMC

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Sep 24 2012

7 Steps to Plan a Cash Mob [Infographic]

Category: generalGuest Author

You’ve seen a flash mob, where groups of people spontaneously break out in song and/or dance. You may have even heard about flash robs, cat mobs and other types of mobs around the country. By now, hopefully you have also heard of a cash mob – the grassroots, community-led movement targeting locally-owned businesses and want to learn how to plan a cash mob.

Planning a cash mob in your area is a fun and simple way to stimulate the local economy, raise awareness about locally–owned businesses and inspire others. While it may seem like a big time commitment, following these easy steps on how to plan a cash mob ensures that your first event is a success in your community.

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Sep 17 2012

Improve Your Adwords Performance With Social Ads

Category: pay-per-click advertisingTom Shivers

The folks over at HubSpot have provided another great whitepaper on Google+ and how to use it to generate leads. I’m going to break down the high points for you in this post from just one section of the whitepaper so you can get right to the good stuff.

Take advantage of social proof

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Jul 16 2012

Why Your Boss Should Not Ban Facebook

Category: social mediaTom Shivers

Breaking Down Negative Perceptions of Social Media

Many people think that social media tools are a time drain, with resultant decrease in productivity. A recent study commissioned by Google and conducted by Milward Brown has found this way of thinking to be totally inaccurate. In fact, social media tools have increased the level of productivity substantially and those who make active use of social media in their jobs have not only found themselves to be more productive, but their bosses have noticed as well. Of professionals surveyed, 86% who actively used social media as part of their work strategy had recently been promoted.

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Apr 16 2012

Google+ vs. Pinterest: Which One Is Worth Your Time?

Category: social mediaTom Shivers

The folks over at HubSpot have provided another dandy whitepaper on a topic near and dear to marketers involved in social media. I’m going to break down the high points for you in this post so you can get on with it… your social media marketing strategy.

Advantages of Google+ Continue reading “Google+ vs. Pinterest: Which One Is Worth Your Time?”

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Jan 30 2012

Google Algorithm Changes to Expect In 2012

Category: organic seoTom Shivers

An interview with Chris Burns of SERPd

Google is expected to rely less on backlinks as a way to determine the value of websites. This seems to be the theme of most of the changes we are seeing with Google’s algorithm with respect to SEO.

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Oct 12 2011

Social Media Crunch Time

Category: social mediaGuest Author

Few organizations have the resources for a full-time dedicated employee to handle emerging trends like social media. For most, it falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch.

Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.

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Oct 03 2011

Search Rank Factors: Page Level Keyword Features

Category: organic seoTom Shivers

SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year.

The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale from 0 to 1. There are also negative correlations which means the more the particular feature showed up on a page, it tends to relate to lower rankings. But, remember these are correlations, not causes and based on a test of 10,000 pages. So, don’t run off and change your site just because you see something here that correlates to higher or lower rank, but do consider it especially in light of the Panda updates.

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Sep 12 2011

The Growth of Social Media [infographic]

Category: social mediaTom Shivers

The infographic covers:

  • A users timeline
  • Social media visitor growth
  • facebook
  • twitter
  • LinkedIn
  • Flickr
  • Wikipedia
  • Companies using social media
  • The World

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Aug 15 2011

Inside the Google Mindset

Category: organic seoTom Shivers

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”

Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.

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Jul 18 2011

How Social Media Impacts Search Rank

Category: organic seo,social mediaTom Shivers

An interview with Stacy Williams of Prominent Placement.

At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.

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