Feb 15 2016

What Businesses Need To Know About Google Search Quality

Category: organic seoTom Shivers
Google bot

credit: scriptcase.com.br

Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. Continue reading “What Businesses Need To Know About Google Search Quality”

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Jan 05 2015

SEO Checklist For Beginners

Category: organic seoTom Shivers

I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO).

Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search listing on the first page that does not get clicked much? It happens regularly. Do you think Google is concerned about click through rates for the top ten results for keywords? I do.

Google pays attention to how users interact with their search results like which links get the lowest bounce rates after a user clicks. The bounce rate is the rate at which a search listing is clicked and then the user returns to the search results to click on a different listing (obviously the searcher didn’t find what they were looking for with that initial clicked listing for the keyword). And if Google determines that the listing is not good for the users of that keyword, well you know what happens.

Continue reading “SEO Checklist For Beginners”

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Jun 30 2014

SEO Is Organic

Category: organic seoTom Shivers

Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in more productivity and sales.

In an ideal business, effective SEO and online marketing takes place when the people within the organization take ownership of the project. You may have heard of those companies whose people enjoy their jobs, work well together and when they decide to do something together, it gets done!

Continue reading “SEO Is Organic”

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Mar 31 2014

Guest Blogging And The Politics of Google

Category: organic seoTom Shivers

In January Matt Cutts warned that guest blogging for SEO is dead and it caused lots of discussion among online marketers.

Continue reading “Guest Blogging And The Politics of Google”

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Mar 17 2014

The Endless Cycle of SEO vs. The Algorithm

Category: organic seoTom Shivers

cogs-wheelsEvery Spring for the past three years Google has rolled out a big algo change that “washes” away the unnatural search results from their index. Spring of 2013 brought Penguin 2.0 and a summer full of updates. Spring of ‘12 brought Penguin. Spring of ‘11 brought Panda (technically that was late February but it nearly fits my scheme here). What does Google have for us this Spring?

If you were enjoying good search rankings before any of these updates, but then noticed a big drop afterward, it’s likely that you have not fully recovered yet. And I hate to say this, it’s also unlikely that your site will ever get back to where it was in terms of rankings and traffic from Google.

Continue reading “The Endless Cycle of SEO vs. The Algorithm”

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Feb 03 2014

Does Google Know What’s Authoritative To A Human?

Category: generalTom Shivers

An interesting question was posed on Webmaster World last summer that got lots of attention, comments and suggestions – Authority and quality: Google definitions vs common sense

I’ve summarized the main points of the thread below in this poll. Go ahead and vote for up to 3 items:

Continue reading “Does Google Know What’s Authoritative To A Human?”

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Jun 24 2013

Is Author Rank Upon Us?

Category: social mediaTom Shivers

According to a poll I conducted, one of the top questionssocial-voting-influencer people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?”

I submitted the question, along with others, to Matt for a video response at Google Moderator, but I doubt he will answer this one until a later time when Google sees success in Author Rank, or perhaps he won’t answer it at all for other reasons.

Continue reading “Is Author Rank Upon Us?”

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Jun 03 2013

Top Questions For Matt Cutts (Poll)

Category: organic seoTom Shivers

I put together a list of questions for Matt Cutts matt-cuttsthat he hasn’t answered before and have YOU vote on the ones worth submitting to him for a video response. Take the poll…

What Questions Do You Want Matt Cutts To Answer?

  • If you could talk more into what goes into determining which sites are being awarded with authority boosts within their industry/niche? (36%, 59 Votes)
  • Is Google putting more trust in content based on Google Authorship? (33%, 53 Votes)
  • It's rare to see a piece of content 6 or more years old rank high. What factors make for "outdated" content that gets devalued? The market? Link drop-out? (4%, 6 Votes)
  • Does advertising with Google affect the website's organic search rankings? (3%, 5 Votes)
  • I've done a google disavow to remove bad links a previous SEO did. How do I know if Google Actually processed it, and if I submitted it the right way? (3%, 5 Votes)
  • Has Google made a determination as to what percentage of links are really spam and why do sites get punished for inbound links that they didn't ask for? (3%, 5 Votes)
  • Why does Google have a problem with SEO tools displaying scraped ranking data when that's essentially what Google does with the entire web? (3%, 5 Votes)
  • Keyword stuffing of any kind is not going to improve the ranking of a site in Google, but is it true that less is more? (2%, 4 Votes)
  • Does it help to be naïve about SEO today? If so, is it possible for a site that is “over optimized” to regain its innocence? (2%, 4 Votes)
  • It’s clear that some links are unnatural and others are natural, but of those that are natural, which ones should I use the Disavow Tool for and which ones should I leave alone? (2%, 4 Votes)
  • Why, even after Penguin 2.0, are there still so many top 3 rankings for websites with obviously spammy link profiles? (2%, 3 Votes)
  • For money keywords (lots of Adwords ads), what percentage of top 10 organic search results are business sites vs. info sites? Big business vs. small business? (2%, 3 Votes)
  • Why does it take Googlebot so long to find 301 redirects to a new domain from an old one? (2%, 3 Votes)
  • Does Google distinguish between legit editorial (stories written by journalists) and syndicated content, devaluing the link(s) from syndicated content? (1%, 2 Votes)
  • When should I disavow an entire domain that links to my site, rather than a few links from that domain? (1%, 2 Votes)

Total Voters: 119

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Thanks to those who contributed their questions…

Why does Google have a problem with SEO tools displaying scraped ranking data when that’s essentially what Google does with the entire web?
Ben Cook
Direct Match Media
http://directmatchmedia.com

Continue reading “Top Questions For Matt Cutts (Poll)”

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Mar 12 2013

Is Google Considered Evil?

Category: organic seoTom Shivers

An interview with Joe Youngblood of WrightIMC

Continue reading “Is Google Considered Evil?”

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Dec 11 2012

Everyone Knows SEO Status Quo

Category: organic seoTom Shivers

It seems like most people I talk to now “know SEO.”

Sometimes people want to pay me to do a SEO task for them, but I have a problem taking their money because I know it won’t make the difference.

Quite often people who have experienced success with SEO in the past, now want to do the same things that worked before. The assumptions go like this: Continue reading “Everyone Knows SEO Status Quo”

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Nov 11 2012

Six Trust Indicators That Google Sniffs Out

Category: organic seoTom Shivers

Google has some degree of trust or distrust of the sites it crawls, and Google’s degree of trust with a site can go up (highly credible) or down (spam site) based on the factors revealed here.

Exact match domain names

Continue reading “Six Trust Indicators That Google Sniffs Out”

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Oct 29 2012

The Shocker About Google’s Disavow Link Tool

Category: link buildingTom Shivers

Warning: this post is for advanced SEO people

Google’s Disavow Link Tool is all the buzz now and I’m glad G rolled it out.

Not long after the Google Penguin update (late April 2012) sent some SEOs into a tizzy of trying to remove unnatural links to their sites, Bing Webmaster Tools came out with a tool to disavow links. Google then said they would come out with something similar for Google Webmaster Tools, and now Google has rolled out their version of a disavow link tool.

Continue reading “The Shocker About Google’s Disavow Link Tool”

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Sep 10 2012

SEO Checklist – Tom Shivers Interview

Category: organic seoTom Shivers

Jeff Beale interviewed Tom Shivers recently and had a lively discussion about SEO…

What are the common SEO mistakes you see?

Continue reading “SEO Checklist – Tom Shivers Interview”

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Aug 20 2012

Unnatural Link Building Issues For The Small Business

Category: link buildingTom Shivers

An interview with Jeff Beale of Mr Marketology

Jeff Beal who has been an Internet marketing professional for many years and worked with some well known brands such as AT&T, The Home Depot and Prime Media.

Continue reading “Unnatural Link Building Issues For The Small Business”

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Aug 13 2012

Link Building: Traditional Is Dead and What Works Today

Category: link buildingTom Shivers

An interview with Nate Dame of SEOperks

Link building continues to be scuplted by Google’s algo changes. Some people think Google is trying to make it harder and harder for SEO to work, how do you see it?

Yep! Google is trying to make some SEO “harder.” Black hat and grey hat SEO’s should have a very difficult time staying in business right now, and it will only get more challenging.

Continue reading “Link Building: Traditional Is Dead and What Works Today”

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Aug 06 2012

How User Experience Impacts Search Rank (SEO)

Category: organic seoTom Shivers

At the end of this post I’ll share a link to download the User Experience Checklist for SEO & Conversion to help you evaluate your website and landing pages.

Businesses can get into trouble when they do not balance user experience and SEO or SEO and conversion. Some businesses put too much weight on search rank for their keywords or too much emphasis on social media, overlooking on site SEO and user experience. You can’t do that today and expect good search rank from Google. Instead you must balance out the focus between user experience and SEO so that your target audience not only finds your site but it is useful and even excites them.

Continue reading “How User Experience Impacts Search Rank (SEO)”

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Jun 18 2012

Google Update: Architect of Link Building

Category: link buildingTom Shivers

(A Brief History of Link Building)

Genesis

Continue reading “Google Update: Architect of Link Building”

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May 07 2012

What The Heck Is Penguin?

Category: organic seoTom Shivers

Google launched the latest algo change named Penguin on April 24th and gave plenty of warning about it. At the South by Southwest (SBSX) conference in March, Matt Cutts mentioned an algo update they were working on to better deal with sites that have been “over optimized.”

Most people complain about Google’s algo updates, but consider that the same percentage of sites that moved down also moved up; can I hear somebody say – “ain’t that sweet!”

Continue reading “What The Heck Is Penguin?”

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Apr 30 2012

Google: Changing Link Building Forever

Category: link buildingTom Shivers

You may have heard about Google’s message to webmasters who may be using techniques outside Google’s Webmaster Guidelines, such as artificial or unnatural linking intended to manipulate PageRank.

Some people are running scared right now because of this message and are even afraid to link to sites that are credible and do meet Google’s Webmaster Guidelines.

Continue reading “Google: Changing Link Building Forever”

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Jan 30 2012

Google Algorithm Changes to Expect In 2012

Category: organic seoTom Shivers

An interview with Chris Burns of SERPd

Google is expected to rely less on backlinks as a way to determine the value of websites. This seems to be the theme of most of the changes we are seeing with Google’s algorithm with respect to SEO.

Continue reading “Google Algorithm Changes to Expect In 2012”

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