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	<title>Exploit Online Demand &#187; google adwords</title>
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	<itunes:author>Exploit Online Demand</itunes:author>
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		<title>The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget</title>
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		<pubDate>Wed, 15 Oct 2008 19:12:25 +0000</pubDate>
		<dc:creator>Jon Davis</dc:creator>
				<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click advertising]]></category>

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		<description><![CDATA[<p>As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day.  Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies.  In these times of increased economic concerns I just don’t [...]</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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		<title>How To Deal With Click Fraud</title>
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		<pubDate>Thu, 07 Aug 2008 18:59:41 +0000</pubDate>
		<dc:creator>Tom Shivers</dc:creator>
				<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[yahoo search marketing]]></category>

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		<description><![CDATA[<p>I&#8217;m a fan of Ralph Wilson. This is a very informative interview he conducted a few months ago with Jon Meyers.</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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		<title>The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic</title>
		<link>http://www.capturecommerce.com/blog/general/the-tipping-point-when-organic-traffic-surpasses-paid-search-traffic/</link>
		<comments>http://www.capturecommerce.com/blog/general/the-tipping-point-when-organic-traffic-surpasses-paid-search-traffic/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 15:36:45 +0000</pubDate>
		<dc:creator>Tom Shivers</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[search engine optimization]]></category>
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		<category><![CDATA[yahoo search marketing]]></category>

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		<description><![CDATA[<p>When you understand what your web visitors are looking for, what motivates them and makes them tick, you then have the power to keep them engaged…</p><p>From <a href="http://www.capturecommerce.com/blog">Exploit Online Demand</a>, a publication of <a href="http://www.capturecommerce.com">Capture Commerce</a>.</p>]]></description>
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