As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day. Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies. In these times of increased economic concerns I just don’t understand how these companies don’t see that they could use their marketing budget more effectively.
So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.
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