Feb 13 2012
By its global nature, the Internet provides an easy point of access to consumers worldwide. Many companies online have used the Internet’s reach to target foreign markets and have achieved international success. The opportunities that are available to companies online on a global scale are abundant, but challenges exist in successfully penetrating foreign markets. The primary challenge is that of localization, the process through which content is translated and made relevant for an audience encompassing cultural, social and legal norms.
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