first page bid estimate | Exploit Online Demand

Skip to content
Skip to menu

Sep 16 2008

Adwords: New ‘First Page Bid Estimates’ Means Higher Prices

Category: pay-per-click advertising — Jon Davis

Over the next couple days Google will be changing aspects of their Adwords algorithm that will likely have an effect on every advertiser currently using Adwords. Quality Score will now be determined in real time, no keywords will be marked ‘inactive for search’ and most importantly ‘minimum bid’ will be replaced by ‘first page bid’. The last change is likely to have the greatest effect on advertisers.

Continue reading “Adwords: New ‘First Page Bid Estimates’ Means Higher Prices”