An interview with Meghan Nichols of The Jolly Christmas Shop
Tell us a little about your target audience and why you use facebook to engage them.
Our target audience are women between the ages of 35-55 who love decorating for Christmas. We engage them by getting them excited about our products by showing pictures, playing contests, free item giveaways and even asking for feedback.
Continue reading “Practical Tips To Harness A Growing Facebook Page Following”
You’ve seen a flash mob, where groups of people spontaneously break out in song and/or dance. You may have even heard about flash robs, cat mobs and other types of mobs around the country. By now, hopefully you have also heard of a cash mob – the grassroots, community-led movement targeting locally-owned businesses and want to learn how to plan a cash mob.
Planning a cash mob in your area is a fun and simple way to stimulate the local economy, raise awareness about locally–owned businesses and inspire others. While it may seem like a big time commitment, following these easy steps on how to plan a cash mob ensures that your first event is a success in your community.
Continue reading “7 Steps to Plan a Cash Mob [Infographic]”
Breaking Down Negative Perceptions of Social Media
Many people think that social media tools are a time drain, with resultant decrease in productivity. A recent study commissioned by Google and conducted by Milward Brown has found this way of thinking to be totally inaccurate. In fact, social media tools have increased the level of productivity substantially and those who make active use of social media in their jobs have not only found themselves to be more productive, but their bosses have noticed as well. Of professionals surveyed, 86% who actively used social media as part of their work strategy had recently been promoted.
Continue reading “Why Your Boss Should Not Ban Facebook”
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I have used Google Analytics for the past two years, with particular intensity over the last eight months and it dawned on me that, up until the last few months, I had never made extensive use of the ‘Dashboard’ feature. Like my old self, most users I talk to spend their time in the various reports and, in many cases, don’t make use of the extended functionality that Google Analytics has to offer at all.
It’s worth noting that Google Analytics is an extremely powerful tool. The main reason I have begun using the dashboard is easy access: I wanted a way to check my analytics each day and get a full overview of the actionable metrics for my business. There is so much going on inside Google Analytics that you really need to do this.
Continue reading “3 Steps To Setup An Effective Google Analytics Dashboard”
An interview with Sherry Hyle of Concept Hub
Every business wants to get involved in Facebook today, probably because it is the most popular social media site, but how are businesses missing the boat when it comes to integrating Facebook into their business? Continue reading “Facebook Marketing Strategy: What Does It Really Look Like?”
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Few organizations have the resources for a full-time dedicated employee to handle emerging trends like social media. For most, it falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch.
Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
Continue reading “Social Media Crunch Time”
The infographic covers:
- A users timeline
- Social media visitor growth
- Companies using social media
- The World
Continue reading “The Growth of Social Media [infographic]”
So you finally decided to jump on the e-commerce bandwagon and get yourself a Facebook Fan Page. You’ve linked your store front, filled it full of merchandise and ways to make shopping and checkout easier. All that’s left to do is sit back and wait for the customers to find their way over. You’re full of high hopes, based on the old saying, “If you build it, they will come.” While that’s a nice thought, the reality is you’re going to have to bring those clients in yourself. Attracting fans and turning them into customers can be a challenge, especially if you don’t know how. Here are four steps to follow to achieve that goal:
Continue reading “Facebook Page: How to Acquire, Educate and Engage Fans”
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An interview with Stacy Williams of Prominent Placement.
At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.
Continue reading “How Social Media Impacts Search Rank”
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